EFFECTIVENESS FARMER CARD PROGRAM IN OKU REGENCY SOUTH SUMATRA PROVINCE

The government issued a national program policy of farmer cards aimed at minimizing problems in the procurement, distribution and supervision of subsidized fertilizers at the farmer level. The implementation of the national card program is considered not optimal at the farmer level, so that the implementation of this study aims to find out the level of effectiveness of the national farmer card program in Ogan Komering Ulu Regency, South Sumatra Province. Data analysis is carried out using Allocation to Collection Ratio (ACR) analysis with descriptive quantitative methods. The results of the Allocation to Collection Ratio (ACR) analysis based on the farmer card that has been printed show the effectiveness of the national farmer card program in Ogan Komering Ulu Regency of South Sumatra Province is at the Below Expection level.


INTRODUCTION
The popular economy is an economic system based on the economic power of the people. Because the populist economy is an economic activity or business activity carried out by most people who independently manage economic resources that are able to be cultivated and that can be mastered, they expect to meet the basic needs of the family and not interfere with the interests of the surrounding community (Hasmawati, F. 2018).
Permentan number 01 (2020) states about the Allocation and Highest Retail Price of Subsidized Fertilizers in the Agricultural Sector for the Fiscal Year 2020 government policy in distributing and supervising subsidized fertilizer at the farmer level by presenting the Farmer Card Program, which is expected that the farm card can minimize problems in the supervision, procurement and distribution of subsidized fertilizer. Farmer cards for farmers can be used as savings for farmers, subsidized fertilizer redeemers, cash withdrawal transactions, daily shopping, interbank transfers and bill payments. To get a farmer's card, farmers are required to be registered as a member of the farmer group or as a farmer in a farmer group. The type and amount of subsidized fertilizer obtained by farmers through the farmer card program is based on agricultural commodities, the area of land cultivated and the type of fertilizer to be used. The amount of subsidized fertilizer needed is planned through a definitive plan of group needs (RDKK) by the agricultural extension of the built village together with farmers.
The measure factor of the effectiveness of the Farmer card program can be measured from the achievement of comprehensive goals, the availability of facilities and infrastructure of the farmer card program, the success of targets, educational supervision and control systems. Inhibiting factors of the farmer card program can pay attention to environmental conditions and resources (Latifah.2019). Azida (2017) stated that the aspect of the retailer's kiosk, the bank aspect, the farmer aspect and the government aspect are factors that can affect the success of the farmer card program at the farmer level. Meanwhile, according to Poziah (2020) the inhibition factors of the farmer card program are influenced, among others, human resources which in this case farmers, environmental conditions and the ability

STUDY LITERATURE 2.1. Conception of the Farmer's Card Program
The Ministry of Agriculture through the Central Agency for Agricultural Extension issued a policy in the preparation and dissemination of agricultural extension information through online systems or internet networks. This is so that agricultural information needed by agricultural stakeholders, can be directly accessed to obtain agricultural data according to their needs, which in the end this system is expected to be able to improve the performance of agricultural extensionists efficiently and effectively. The Agricultural Extension Information System (SIMLUHTAN) is intended to build the integrity of agricultural extension, agricultural extension power data and state-of-the-art farmer institutional and agricultural business data through the Ministry of Agriculture website. e-RDKK or electronic Group Needs Defenitif Plan is a system of data collection of farmers' needs in meeting farmers' needs for subsidized fertilizers, RDKK based on the web base based on the KTP Population Master Number, the area of land cultivated and agricultural commodities cultivated by farmers. e-RDKK is integrated with the SIMLUHTAN system for farmer data, so farmers who will receive subsidized fertilizer must be recorded in the SIMLUHTAN system. E-RDKK data itself contains on behalf of active farmers, NIK Farmer Population, place and date of birth, birth mother's name, the area of land cultivated, and the amount of subsidized fertilizer needs (Directorate General of Infrastructure and Facilities of the Ministry of Agriculture.2021) Farmer's Card can be issued through benah farmer group at the village level where the membership of the farmer group is recorded based on the farmer's population NIK, place and date of birth, birth mother's name, the area of land cultivated and commodities that are cultivated and commodities that are cultivated and then completed with the amount of subsidized fertilizer needs by farmers in one year, then the agricultural extension theyped all poktan that had been benah group which then uploaded poktan membership into the SIMLUHTAN system and handed over the needs of substitute fertilizer within one year to the e-RDKK admin to be uploaded into the system. Furthermore, multilevel verification of data uploaded in the system from the sub-district level to the central level (Directorate General of Infrastructure and Facilities of the Ministry of Agriculture.2021)

Conception of Strategy and Effectiveness
Strategy is a very important factor before the implementation of a program in order to achieve goals properly. Rahim (2017) stated that strategy management is a management process to realize the vision and mission of the organization, maintaining the organization's relationship with the environment, especially the interests of strategy selection, stakeholders, Strategy implementation and strategy control to ensure that the organization's mission and objectives can be achieved properly, so that strategy management is defined as an art or science that implements, formulates and evaluates decisions between functions (crassfunctional) that enable the organization to achieve its goals. The Great Dictionary of Indonesian (2005) states that strategy is a careful plan regarding activities to achieve specific goals.

Place and Time of Research
This research will be carried out at the sinar peninjauan district site of Ogan Komering Ulu district. Location determination is done deliberately (Purposive) which is based on the consideration that researchers want to know the effectiveness of the national farmer card program in Ogan Komering Ulu Regency and based on data from the Ogan Komering Ulu Agricultural Office, farmers recorded in the eRDKK system until 2021 are the most in Sinar Peninjaun District of Ogan Komering Ulu Regency, South Sumatra Province. The study will be conducted in February 2022.

Research Methods
Research on The Effectiveness analysis of the National Farmer Card Program in Ogan Komering Ulu Regency of South Sumatra Province using interview and survey methods. Hardani (2020) stated interview methods

Data Collection Methods
Latifah (2019) stated that the measure of the level of effectiveness of the national farmer card program can be measured from the availability of facilities and infrastructure of the farmer card program. The data collection method in this study uses literature study methods, where the objects used in this study are farmer card reports that have been printed in Ogan Komering Ulu Regency, South Sumatra Province during the period 2018 to 2021.

Data Processing and Data Analysis Methods
The data analysis used is using the percentage scale of the farmer card that has been printed, which is compared to the Allocation to Collection Ratio (ACR) ratio where the ACR Ratio is used to measure the level of ability of something by dividing the total distribution by the total collection (Bahri.2020 Table 1 shows the characteristics of Ogan Komering Regency has a flat topography i wavy, with a height of 10-180 meters above sea level, humidity level 60-80%, with annual rainfall of 2,000 -2,500 mm.
The area of OKU regency based on the district capital, the number of villages / villages and the distance to the regency capital can be seen in table 2 below.

. Quantity of Farmers Recorded in eRDKK System in 2021
Quantity of farmers recorded in vulnerable eRDKK systems in 2020-2021 can be seen in table 3 below.  Table 3

Quantity of Printed Farmer Cards
The Quantity of farmer cards printed in Sinar Peninjauan District in each village for the period 2018 to 2021, can be seen in table 4 below.

Effectiveness Strategy of the National Farmer Card Program in Ogan Komering Ulu Regency of South Sumatra Province.
Strategies that can be implemented in the effectiveness of the national farmer card program in Ogan Komering Ulu Regency of South Sumatra Province, among others, by communicating to Bank BNI about the number of printed farmer cards that are still 45.04 percent of the data contained in the eRDKK system of the ministry of agriculture, in addition, it is necessary to increase socialization about the purpose and benefits of the national farmer card program for farmers, namely farmer cards as a means of redeeming subsidized fertilizer, can be used to save and the allocation of fertilizer is guaranteed for farmers without any misappropriation of fertilizer. The government provides stimulus to farmers in the form of government assistance through farmer cards so th at it is expected that farmers are accustomed to using farmer cards given the lack of understanding of farmers towards technology so that this can be as a motivation for farmers in understanding technology which in this case the mechanism of redemption of subsidized fertilizers using farmer cards.

CONCLUSION
Based on research that has been carried out using allocation to collection ratio (ACR) analysis, the effectiveness of the national farmer card program in Ogan Komering Ulu Regency, South Sumatra Province is at the Below Expection level.