THE IMPACT OF THE COVID-19 PANDEMIC AND THE EFFORT OF MSME RESURRECTION IN INDONESIA
DOI:
https://doi.org/10.53625/ijss.v1i4.1137Keywords:
Covid-19, MSMEs, Indonesia, Business SurvivalAbstract
The COVID-19 pandemic has had a negative impact on the global economy, including Indonesia. The main victims of the COVID-19 outbreak are micro, small and medium enterprises (MSMEs). This article aims to examine the impact of the Covid-19 pandemic on MSMEs and provide recommendations that can be done to reduce business losses, survive the crisis and accelerate recovery. MSMEs were negatively affected by the Covid-19 pandemic in terms of sales, income, profits, and cash flow of business owners. MSME actors must adapt by reducing production, and reducing the number/hour of employees. More than that, product quality improvement and market expansion are important things to do. The majority of MSMEs (82.9%) in Indonesia have been negatively affected by this pandemic. Various policy recommendations were put forward to reduce the bad impact of the outbreak on MSMEs.
References
Shafi Mohsin, Liu Junrong, Ren Wenju, “Impact of COVID-19 pandemic on micro, small, and medium-sized Enterprises operating in Pakistan”, Research in Globalization, 2 (2020) 100018.
Global Economic Outlook. (2020). The global economic Outlook during the COVID-
pandemic: A changed World, 10.01.21 https://www.worldbank.org/en/news/
feature/2020/06/08/the-global-economic-outlook-during-the-covid-19-
pandemic-a-changed-world
Kata Data Insight Center, “Digitalisasi UMKM di Tengah Pandemi Covid-19”, 20 Juni 2020, https://katadata.co.id/umkm, accessed on May 18th 2021
Amri Andi, “Dampak Covid-19 terhadap UMKM di Indonesia”, JURNAL BRAND, Volume 2 No. 1, Juni 2020
Bahtiar Rais Agil , “Dampak Pandemi Covid-19 terhadap Sektor Usaha Mikro, Kecil, dan Menengah serta”, Info Singkat Vol. XIII, No.10/II/Puslit/Mei/2021
Kata Data Insight Center, “Tenaga Kerja berasal dari UMKM”, https://databoks.katadata.co.id/datapublish/2021/08/12/9692-tenaga-kerja-berasal-dari-umkm
Katz-Gerro, T., López Sintas, J., 2019. Mapping circular economy activities in the
European Union: patterns of implementation and their correlates in small and
medium-sized enterprises. Bus. Strategy Environ. 28 (4), 485–496. doi:10.1002/
bse.2259.
Pérez-de-Lema, D. G., E. Alfaro-Cortes, et al., "Strategy, Competitive Factors and Performance in Small and Medium Enterprise (SMEs)." African Journal of Business Management 6: 14 (2012)
Liu, H., J. Hou, et al., "Entrepreneurial Orientation, Organizational Capability, and Competitive Advantage in Emerging Economies: Evidence From China." African Journal of Business Management 5: 12 (2011)
Bungara Artaswinda Ayu, Rahardja Edy, Sugiarto J., “Pengaruh Kapabilitas Organisasi dan Orientasi Kewirausahaan terhadap Keunggulan Bersaing”, eprints.undip.ac.id (2017).
Bahtiar Rais Agil , “Dampak Pandemi Covid-19 terhadap Sektor Usaha Mikro, Kecil, dan Menengah serta”, Info Singkat Vol. XIII, No.10/II/Puslit/Mei/2021.
Sari Nurmita, Rizki Muhammad, Solihati Keisha Dinya, “Dampak Stimulus Pemerintah untuk UMKM pada Era Pandemi Covid-19”, Jbest Jurnal of Business Administration Economics & Entrepreneurship, Vol.3 No. 1 (2021)
The Ministry of Cooperatives and SMEs, “5 Kebijakan atasi Masalah UMKM di Masa Pandemi” https://kemenkopukm.go.id/read/kemenkop-ukm-siapkan-5-langkah-kebijakan-atasi-masalah-umkm-di-masa-pandemi, June 19th 2020.
Katz-Gerro, T., López Sintas, J., 2019. Mapping circular economy activities in the
European Union: patterns of implementation and their correlates in small and
medium-sized enterprises. Bus. Strategy Environ. 28 (4), 485–496. doi:10.1002/
bse.2259
Loo, W. T., Kee, D. M. H., Har, C. W., Loo, C. L., Hau, W. M., Sara, A., Ekta, B., 2020, The Success Factors: A Study of Amway in Malaysia, Internasional Journal of Tourism & Hospitality in Asia Pasific, Vol 3, No 1.
Widharta Willy Pratama, Sugiharto Sugiono, “Penyususnan Strategi dan Sistem Penjualan dalam rangka Meningkatkan Penjualan Toko Damai”, Jurnal manajemen pemasaran PETRA Vol. 2, No. 1, (2013) 1-15
Dayat M., “Strategi Pemasaran dan Optimalisasi Bauran Pemasaran dalam Merebut Calon Konsumen”, Jurnal Mu’allim Vol. 1 No. July 2nd 2019
