DETERMINING THE POPULARITY OF ISLAND TOURIST DESTINATIONS USING GOOGLE TRENDS ANALYSIS

I Gusti Bagus Rai Utama; I Wayan Ruspendi  Junaedi; PA Andiena Nindya Putri; Ni Putu Dyah  Krismawintari

doi:10.53625/ijss.v2i2.2131

Authors

I Gusti Bagus Rai Utama Universitas Dhyana Pura, Bali, Indonesia
I Wayan Ruspendi Junaedi Universitas Dhyana Pura, Bali, Indonesia
PA Andiena Nindya Putri ITB Stikom Bali, Bali, Indonesia
Ni Putu Dyah Krismawintari Universitas Dhyana Pura, Bali, Indonesia

DOI:

https://doi.org/10.53625/ijss.v2i2.2131

Keywords:

Google Trends, Phuket, Bali, Hawaii, Langkawi

Abstract

This study uses the Google Trends Tool to determine the popularity of four island tourist destinations in the world, namely Phuket, Bali, Hawaii, and Langkawi. The most popular tourist destinations are Hawaii, then Bali, then Phuket, and finally Langkawi. The results of the analysis show that from the beginning of 2000 to the end of 2021, almost all island tourist destinations in the world. Phuket destination is very popular for tourists who come from Thailand itself, Russia, Turkey, Hong Kong, and Singapore. Bali is very popular among tourists from Indonesia, the Netherlands, India, Australia, and Belgium. Hawaii is very popular among tourists from the United States itself, Japan, Canada, Brazil, and South Korea. While Langkawi is very popular among tourists who come from Malaysia itself, Singapore, Pakistan, Hong Kong, and Egypt.

Author Biographies

I Wayan Ruspendi Junaedi, Universitas Dhyana Pura, Bali, Indonesia

Universitas Dhyana Pura, Bali, Indonesia

PA Andiena Nindya Putri , ITB Stikom Bali, Bali, Indonesia

ITB Stikom Bali, Bali, Indonesia

Ni Putu Dyah Krismawintari, Universitas Dhyana Pura, Bali, Indonesia

Universitas Dhyana Pura, Bali, Indonesia

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