COMPETITIVE ADVANTAGE TOURISM BASED ON E-TOURISM TO IMPROVE TOURIST DESTINATIONS
DOI:
https://doi.org/10.53625/ijss.v2i4.3945Keywords:
Competitive Advantage Tourism E Tourism Structural Equation Model(SEM) Tourist Destinations Rural VillagesAbstract
This study aims to determine the influence of the determining component of Competitive Advantage Tourism in increasing tourist destinations based E Tourism. This research was conducted in Kerinci Regency, Jambi Province. The population in this study was (1) Village Government or Local Government (2) Hotel and lodging Managers (3) Restaurant and Restaurant Managers (4) Travel Agency Managers (5) Managers at Attractions (6) Tourism Services Support (7) Local People in tourism destination obtained a total sample of 120 respondents. The data used in this study were primary data through interviews and questionnaires. Data analysis in this study uses a structural equation model with the analysis tool used is to use AMOS. The results of the study obtained a large coefficient of determination of the influence of Competitive Advantage Tourism which can be explained by the variables Built Environment, Operating Sectors, Natural Resources Environment, and Spirit of Hospitality Cultural and E Tourism of 81.4%. While the coefficient of determination of the Tourism Destination equation is 1.004 or the Tourism Destination variable which can be explained by the variability of Tourism Destination and E Tourism is 100%
References
A. Alim, T. W. Jee, M. L. Voon, K. S. Ngui, and J. Kasuma, “Tourism Development Through Communities’ Support: Rural Communities’ Perspective,” Geoj. Tour. Geosites, vol. 39, no. 4, pp. 1473–1482, 2021, doi: 10.30892/gtg.394spl18-791.
J. J. Villanueva-álvaro, J. Mondéjar-Jiménez, and F. J. Sáez-Martínez, “Rural tourism: Development, management and sustainability in rural establishments,” Sustain., vol. 9, no. 5, pp. 1–8, 2017, doi: 10.3390/su9050818.
A. M. Campón-Cerro, J. A. Folgado-Fernández, and J. M. Hernández-Mogollón, “Rural destination development based on olive oil tourism: The impact of residents’ community attachment and quality of life on their support for tourism development,” Sustain., vol. 9, no. 9, pp. 1–16, 2017, doi: 10.3390/su9091624.
Z. Zaitul, D. Ilona, and N. Novianti, “Village-Based Tourism Performance: Tourist Satisfaction and Revisit Intention,” Polish J. Sport Tour., vol. 29, no. 2, pp. 36–43, 2022, doi: 10.2478/pjst-2022-0013.
A. E. Sari, W. D. Taifur, and F. Muharja, “Factors Affecting The formation of Tourism Village : Focusing on Components Tourism Supply in Indonesia,” vol. 6, no. 4, pp. 9661–9670, 2022.
A. Artal-Tur, A. J. Briones-Peñalver, J. A. Bernal-Conesa, and O. Martínez-Salgado, “Rural community tourism and sustainable advantages in Nicaragua,” Int. J. Contemp. Hosp. Manag., vol. 31, no. 6, pp. 2232–2252, 2019, doi: 10.1108/IJCHM-05-2018-0429.
A. Puška, D. Pamucar, I. Stojanović, F. Cavallaro, A. Kaklauskas, and A. Mardani, “Examination of the sustainable rural tourism potential of the brčko district of bosnia and herzegovina using a fuzzy approach based on group decision making,” Sustain., vol. 13, no. 2, pp. 1–23, 2021, doi: 10.3390/su13020583.
N. Huete-Alcocer and M. Á. Valero-Tévar, “Impact of information sources on promoting tourism in a rural region: The case of the roman villa of Noheda,” Sustain., vol. 13, no. 14, pp. 1–23, 2021, doi: 10.3390/su13148038.
P. M. G. Leaniz and I. R. Bosque, “Sustainability: A competitive advantage in the tourism industry,” Handb. Tour. Dev. Manag., no. January, pp. 39–58, 2015.
A. Desfiandi, I. Fionita, and H. Ali, “Implementation of the information systems and the creative economy for the competitive advantages on tourism in the province of Lampung,” Int. J. Econ. Res., vol. 14, no. 2, pp. 123–139, 2017, [Online]. Available: https://api.elsevier.com/content/abstract/scopus_id/85016790384
N. T. Bu, Z. Yin, J. Barry, and H. Kong, “Research on the Influence of Big Data Knowledge Transfer on Value of Co-creation and Competitive Advantage of Smart Tourism Destinations,” ACM International Conference Proceeding Series. 2020. doi: 10.1145/3424978.3425006.
D. Lukić, M. D. Petrović, M. M. Radovanović, T. N. Tretiakova, and J. A. Syromiatnikova, “The role of TCI and TCCI indexes in regional tourism planning,” Eur. J. Geogr., vol. 12, no. 4, pp. 006–015, 2021, doi: 10.48088/ejg.d.luk.12.4.006.015.
J. Ham, C. Koo, and N. Chung, “Configurational patterns of competitive advantage factors for smart tourism: an equifinality perspective,” Current Issues in Tourism, vol. 23, no. 9. pp. 1066–1072, 2020. doi: 10.1080/13683500.2019.1566303.
R. Wikantiyoso, D. S. Cahyaningsih, A. G. Sulaksono, S. Widayati, D. Poerwoningsih, and E. Triyosoputri, “Development of Sustainable Community-Based Tourism in Kampong Grangsil, Jambangan Village, Dampit District, Malang Regency,” Int. Rev. Spat. Plan. Sustain. Dev., vol. 9, no. 1, pp. 64–77, 2021, doi: 10.14246/IRSPSD.9.1_64.
B. E. Fornal-Pieniak and B. Żarska, “Evaluation of Landscape Natural Values in Tourism, with Special Regard to Vegetation – Case Study: Otwock Commune, Central Poland,” Polish J. Environ. Stud., vol. 31, no. 1, pp. 665–680, 2022, doi: 10.15244/pjoes/140289.
C. Mestanza-Ramón and J. L. Jiménez-Caballero, “Nature tourism on the colombian—ecuadorian Amazonian border: History, current situation, and challenges,” Sustain., vol. 13, no. 8, pp. 1–14, 2021, doi: 10.3390/su13084432.
J. Lim, M. C. Lo, A. A. Mohamad, C. H. Chin, and T. Ramayah, “The moderating impact of community support on tri-dimensional impacts of tourism (Economic, socio-cultural, & environmental) towards rural tourism competitive advantage,” Int. J. Bus. Soc., vol. 18, no. S4, pp. 869–880, 2017.
Y. A. Wirahayu, Sumarmi, D. H. Utomo, and B. Handoyo, “Developing A Model Of Sustainable Development Goals (SDGs) At The Agropolitan-Based Oro-Oro Ombo Tourism Village,” Geoj. Tour. Geosites, vol. 42, no. 2, pp. 735–742, 2022, doi: 10.30892/gtg.422spl12-883.
K. Borseková, A. Vaňová, and K. Vitálišová, “Smart Specialization for Smart Spatial Development: Innovative Strategies for Building Competitive Advantages in Tourism in Slovakia,” Socioecon. Plann. Sci., vol. 58, pp. 39–50, 2017, doi: 10.1016/j.seps.2016.10.004.
F. Rahmiati, N. A. Othman, and M. N. H. Tahir, “Examining the trip experience on competitive advantage creation in tourism,” Int. J. Econ. Bus. Adm., vol. 8, no. 1, pp. 15–30, 2020, doi: 10.35808/ijeba/405.
H. J. Shin, H. N. Kim, and J. Y. Son, “Measuring the economic impact of rural tourism membership on local economy: A Korean case study,” Sustain., vol. 9, no. 4, pp. 1–13, 2017, doi: 10.3390/su9040639.
R. Sari, H. Prabowo, F. L. Gaol, F. F. Hastiadi, and Meyliana, “Tourism digital economy model based on digital transformation concept for tourist village in Indonesia,” Int. J. Emerg. Technol. Adv. Eng., vol. 11, no. 10, pp. 81–87, 2021, doi: 10.46338/IJETAE1021_10.
R. A. Castanho, G. Couto, P. Pimentel, C. Carvalho, Á. Sousa, and M. D. G. Batista, “Analysing the public administration and decision-makers perceptions regarding the potential of rural tourism development in the azores region,” Int. J. Sustain. Dev. Plan., vol. 16, no. 4, pp. 603–614, 2021, doi: 10.18280/ijsdp.160401.
X. Hou, H. Xu, R. Wang, and M. He, “Research on the Formulation of Rural Planning from the Perspective of Integration of Agriculture, Culture and Tourism: A Case Study of Guifengshan Village, Macheng City, Hubei Province,” Adv. Transdiscipl. Eng., vol. 19, pp. 241–247, 2021, doi: 10.3233/ATDE210173.
S. Davardoust and F. Karahan, “Evaluation of sustainable rural tourism. The case of uzundere district, erzurum, turkey,” Sustain., vol. 13, no. 18, 2021, doi: 10.3390/su131810218.
D. Arbogast, J. Deng, and K. Maumbe, “DMOs and rural tourism: A stakeholder analysis the case of Tucker County, West Virginia,” Sustain., vol. 9, no. 10, 2017, doi: 10.3390/su9101813.
Firdaus, S. Hardjosoekarto, and R. M. Z. Lawang, “The Role of Local Government on Rural Tourism Development: Case Study of Desa Wisata Pujonkidul, Indonesia,” Int. J. Sustain. Dev. Plan., vol. 16, no. 7, pp. 1299–1307, 2021, doi: 10.18280/ijsdp.160710.
B. Algieri, A. Aquino, and M. Succurro, “International competitive advantages in tourism: An eclectic view,” Tour. Manag. Perspect., vol. 25, pp. 41–52, 2018, doi: 10.1016/j.tmp.2017.11.003.
H. Lesmana and S. Sugiarto, “Formulating A Competitive Advantage Model for Tourism Destinations in Indonesia,” J. Asian Financ. Econ. Bus., vol. 8, no. 3, pp. 237–250, 2021, doi: 10.13106/jafeb.2021.vol8.no3.0237.
G. Peira, D. Longo, F. Pucciarelli, and A. Bonadonna, “Rural tourism destination: The ligurian farmers’ perspective,” Sustainability, vol. 13, no. 24, pp. 1–15, 2021, doi: 10.3390/su132413684.
C. Suteja, S. Santoso, and G. Wang, “Development stages and online marketing analysis of ‘open trip’ e-tourism websites in Indonesia,” Int. J. Adv. Trends Comput. Sci. Eng., vol. 8, no. 5, pp. 1988–1996, 2019, doi: 10.30534/ijatcse/2019/23852019.
K. Nusair, “Developing a comprehensive life cycle framework for social media research in hospitality and tourism: A bibliometric method 2002-2018,” Int. J. Contemp. Hosp. Manag., vol. 32, no. 3, pp. 1041–1066, 2020, doi: 10.1108/IJCHM-09-2019-0777.
Z. Zeng and X. Wang, “Effects of domestic tourism on urban-rural income inequality: Evidence from China,” Sustain., vol. 13, no. 16, pp. 1–15, 2021, doi: 10.3390/su13169009.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2022 Ayu SARI
This work is licensed under a Creative Commons Attribution 4.0 International License.
