SEMIOTIC ANALYSIS OF THE POLITICAL COMMUNICATION PATTERNS OF JOKO WIDODO AND NAHDLATUL ULAMA IN THE 2019 PRESIDENTIAL ELECTION CAMPAIGN
DOI:
https://doi.org/10.53625/ijss.v1i4.737Keywords:
Semiotics, Political Communication, Meaning, Message, Joko Widodo, Nahdlatul UlamaAbstract
Semiotics is used as the basis for the meaning contained in each message, especially regarding political communication which uses a reference that every message meaning is contained in it. A political communication that uses the interactional communication model carried out by Joko Widodo and Nahdlatul Ulama convinces the public to support Joko Widodo as a candidate for President of Indonesia in 2019. Semiotics has a relationship with the prevailing culture in an area due to signs and patterns of political communication. carried out by Joko Widodo and Nahdlatul Ulama is believed to be a communication process and uses signs and figures of speech through the metaphor of political communication by referring to the communication made between the two actors to participate in seeing the communication process by sending messages to the public. Semiotics is used in a message as well as to be sent to the public. The campaign carried out by Joko Widodo has a close relationship with Nahdlatul Ulama as the two of them did to believe in all Indonesian people with the messages sent by both of them. However, the semiotic element contained in the political communication carried out by Joko Widodo and Nahdlatul Ulama invites the Indonesian people to follow what is done by interpreting the meaning of semiotics in the political messages sent by Joko Widodo and Nahdlatul Ulama to the Indonesian people.
References
Fathul Qorib & Mohammad Saleh. (2020). ANTI ISLAM HINGGA DEKAT EMAK-EMAK: PERANG CITRA JOKOWI DAN PRABOWO PADA PEMILIHAN PRESIDEN 2019. Jurnal Komunikasi Global, 187-208.
Fiske, J. (2012). Pengantar Ilmu Komunikasi . Jakarta: Rajagrafindo Persada.
Handayani, A. P. (2021). ANALISIS SEMIOTIKA JOHN FISKE PADA IKLAN KAMPANYE PEMILU PRESIDEN 2019 JOKOWI - MA'RUF AMIN DI TELEVISI. SEMIOTIKA, 1-9.
J. David Creswell & John W. Creswell. (2017). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches. SAGE Publications.
Jerry Indrawan, Efriza, Anwar Ilmar. (2020). Kehadiran Media Baru (New Media) Dalam Proses Komunikasi Politik. Medium Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau, 1-17.
Mas'ud Muhammadiah, Muliadi, Andi Hamsiah. (2020). A Semiotic Analysis of Political News Featured in Indonesia Newspapers . International Journal of Innovation, Creativity, and Change, 1627-1640.
Morissan. (2019). Riset Kualitatif. Jakarta: Kencana.
Nimmo, D. (2000). Komunikasi Politik, Khalayak, Efek. Bandung: Remaja Rosdakarya.
Piliang, Y. A. (2004). Semiotika Teks: Sebuah Pendekatan Analisis Teks. MEDIATOR, 189-198.
Riki Ronaldo & Darmaiza. (2021). Politisasi Agama dan Politik Kebencian pada Pemilu Presiden Indonesia 2019. Indonesian Journal of Religion and Society, 33-48.
Safitri, E. (2019, Januari 31). Detik News. Retrieved from Doakan Jokowi Menang Pilpres 2019, Said Aqil: Ini Bukan Kampanye: https://news.detik.com/berita/d-4408980/doakan-jokowi-menang-pilpres-2019-said-aqil-ini-bukan-kampanye
Wibowo, I. S. (2011). Semiotika Komunikasi. Jakarta: Mitra Wacana Media.
Zoest, A. V. (1993). Semiotika: Tentang Tanda, Cara Kerjanya dan Apa yang Kita Lakukan Dengannya . Jakarta: Yayasan Sumber Agung.
