BRAND COMMUNICATION STRATEGY OF CV INTI PERSADA IN BUILDING BRAND AWARNESS

Authors

  • Yuni Tresnawati Faculty of Communication, University of Mercu Buana, Indonesia
  • Anindita Anindita Faculty of Communication, University of Mercu Buana, Indonesia
  • Alyssa Edwina Imad Khalid Bakhour Faculty of Communication, University of Mercu Buana, Indonesia
  • Riatun Riatun Faculty of of PJJ Communication, Multimedia Nusantara University, Indonesia

DOI:

https://doi.org/10.53625/ijss.v4i3.8797

Keywords:

Brand Communication Strategy, Brand Awareness, Qualitative Research, Constructive Paradigm

Abstract

This research aims to investigate and analyze the Brand Communication Strategy implemented by CV Inti Persada in building Brand Awareness. CV Inti Persada, as the subject of the study, is a company operating in the cleaning services sector, competing with other major cleaning companies. With the increasing competition in the business landscape, understanding how brand communication strategies can influence brand awareness is key to achieving success. The study will discuss fundamental theories related to brand communication and brand awareness. The research approach to be used is qualitative, employing a case study research method and a constructive paradigm.

References

The main references are international journals and proceedings. All references should be to the most pertinent and up-to-date sources. References are written in IEEE style, at least 30 references of recently published research. Please use a consistent format for references – see examples below (9 pt):

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Published

2024-10-29

How to Cite

Yuni Tresnawati, Anindita, A., Alyssa Edwina Imad Khalid Bakhour, & Riatun, R. (2024). BRAND COMMUNICATION STRATEGY OF CV INTI PERSADA IN BUILDING BRAND AWARNESS. International Journal of Social Science, 4(3), 289–294. https://doi.org/10.53625/ijss.v4i3.8797

Issue

Vol. 4 No. 3: October 2024

Section

Articles

License

Copyright (c) 2024 Yuni Tresnawati, Anindita Anindita, Alyssa Edwina Imad Khalid Bakhour; Riatun Riatun

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.