International Journal of Social Science

THE STRATEGIES FOR INCREASING CUSTOMER SATISFACTION PERFORMANCE OF THE COMPANY PT AJAIB SEKURITAS ASIA

John Christian P. Tambunan — 2025-06-01

Abstract. Growing levels of financial literacy and public investment create a large market potential for investment products, one of which is stock investment. Moreover, currently in Indonesia the number of Indonesian capital market investors is still around 5 million SID (Single Investor Identification). Compared with developed countries, Indonesia is quite far behind. Like Singapore, where 26% of the people are investors in their capital market. This research aims to analyze the influence of e-service quality, brand and digital marketing, on improving company performance and satisfaction with its use. The number of respondents used in this research was 75 respondents. This research uses quantitative and qualitative (mixed) research methods. The sampling technique uses the Structural Equation Modeling Method proposed by Joseph F. Hair. Data collection uses questionnaires. The data analysis technique uses Structural Equation Modeling (SEM) analysis which is processed with Smart PLS 4.0 for quantitative analysis, while for qualitative analysis uses SWOT, IFE & EFE and QSPM. The author also conducted a Forum Group Discussion with the Main Director and Management of PT Ajaib Sekuritas Asia.

SUSTAINABLE TOURISM DESTINATION MARKETING STRATEGY IN THE DIGITAL ERA

Ni Wayan Sukardi — 2025-06-01

Tourism destination marketing plays a very crucial role in increasing the number of tourist visits. In this fast-paced digital era, effective promotion is the key to attracting domestic and international tourists. Thus, every tourist destination needs the right marketing strategy to compete in the increasingly competitive global market. The development of digital technology has had a significant impact on tourism destination marketing strategies, especially in the context of sustainable tourism. This research aims to identify effective marketing strategies in promoting tourist destinations as sustainable tourism destinations in the digital era. This research uses a descriptive quantitative approach by utilizing data from interviews and various sources. The research results show that digital marketing is essential in tourism marketing. Social media, websites, and other digital platforms are critical in increasing tourist attraction. Besides that, collaborating with various parties, including the government, local communities, and business actors, supports tourism sustainability. Hopefully, these findings can provide a clearer picture of marketing strategies that can be implemented in developing sustainable tourism destinations in digital era.

EXAMINING THE PROMOTION MIX STRATEGY IN THE TOURISM AREA LIFE CYCLE (TALC) STAGE OF TETEBATU TOURISM VILLAGE

Lalu Rizaldi Wisnu Wardhana — 2025-06-01

This research discusses promotional mix strategies in Tetebatu Village, Sikur District, East Lombok Regency in phasing the position of village development through theory. Tourism Area Life Cycle (TALC). This research is based on the success of Tetebatu Village in representing Indonesia in the 2021 Best Tourism Villages event held by the United Nations World Tourism Organization (UNWTO), which ultimately gave rise to the perception among the community that this success was inseparable from the participation of the Tetebatu Village Government in it. Apart from this success, Tetebatu Village also has very high historical value in its tourism development because it is the pioneer of the first tourist village in NTB as evidenced by the existence of Wisma Soedjono which has existed since the Dutch East Indies colonial era. This type of research uses qualitative research methods. Data collection methods in this research used observation, interviews and documentation. Researchers record all data obtained in the field and then sort the data needed. Based on the findings and analysis carried out by researchers, it shows that the development of the Tetebatu Tourism Village is a tourist village that applies the concept of sustainable tourism by maximizing the role of existing community institutions such as the Tetebatu Tourism Village Management Agency, Pokdarwis, Tourism Actors and the Community who are directly involved in it. The results of further research are that the Tetebatu Tourism Village Government implements four of the five components of the promotional mix (promotion mix) which includes advertising (advertising), sales promotion (sales promotion), public relations (public relations), and direct marketing (direct marketing) as well as the results of the related analysis, namely that Tetebatu Village is in the development phase/stage (development) based on TALC theory (Tourism Area Life Cycle).

SHIFTING THE DEVELOPMENT OF THE KEMBANG KUNING TOURISM VILLAGE IN A SUSTAINABLE DIRECTION

Irma Agryanti — 2025-06-01

In its development, tourist village activities have experienced changes in response to the challenges of developing tourism trends. Changes in tourist villages do not only change the physical layout but also the development which implements sustainability aspects. This research uses a qualitative case study method which aims to explain the process shifting (changes) in developing the Kembang Kuning tourist village in a sustainable direction and finding the factors that influence these changes in order to provide recommendations for future improvements. Data collection was carried out by interviewing Pokdarwis and tourists as well as conducting observation and documentation. Data analysis was carried out by referring to the Miles and Huberman analysis model. Based on the research results, it is known that through stages Unfreeze, Movement And Refreshments can be used as a framework that helps the Kembang Kuning tourist village in managing changes in the development of the tourist village towards sustainability. The changes that occur are based on market competition factors and the need to improve community welfare. From the research results, it was found that this change model was able to overcome resistance and increase community participation in the Kembang Kuning tourist village. It was also found that the Kembang Kuning tourist village had made changes to all components in the development of the tourist village. Acceleration Shifting The development of the Kembang Kuning tourist village is greatly influenced by the presence of agents of change, namely Pokdarwis, collaborative management through CBT and support from the local community, all of which refer to the principles of sustainability.

STUDY COMMUNITY INVOLVEMENT IN DEVELOPMENT AGROTOURISM IN SEMBALUN

Krismon Nusantara Saksi — 2025-06-01

government support, and collaboration with the private sector. However, obstacles such as a lack of understanding of tourism management, limited promotion, and access to capital and technology are still challenges. Tourism potential such as strawberry picking, educational coffee and garlic tourism, as well as preserving traditional agricultural methods is considered very promising. The success of agrotourism is not only determined by the number of visitors, but also the quality of the experience provided. Therefore, the development of agrotourism in Sembalun needs to be carried out through product diversification, service improvement, digital promotion, empowerment of MSMEs, environmental preservation, and cross-sector collaboration to create inclusive and sustainable tourism.

ERGONOMIC APPLICATIONS IN INDUSTRY

Gempur Santoso — 2025-06-01

Industry players need to understand about ergonomics, including those who work in industry. In fact, if they understand industrial ergonomics, workers will not get tired easily at work, be safe, comfortable, and have good productivity. Therefore, this article will discuss the understanding of ergonomics in industry. This writing is done descriptively or in an exposition. The data collection method is obtained from several opinions by using literature studies. The conclusion is that in designing an ergonomic industry, four aspects can be guided, namely: anthropometry to create tools according to the user's reach and short work paths, work environment, work psychology, and skeletal muscle physiology at work

WILL TRADITIONAL FOOD SURVIVE THE TRENDS? INVESTIGATING LOMBOK YOUNG GENERATIONS CONSUMPTION

Yusup Apriyanto — 2025-06-01

This study explores the consumption patterns of traditional Sasak cuisine among Generation Z in Lombok, Indonesia, amid the influence of modern food trends. Using qualitative methods, including semi-structured interviews with eight participants aged 11–26, the research reveals a duality in food preferences. While traditional dishes like Pelecing Kangkong, Ayam pelecingan, Ayam Taliwang remain common at home due to parental influence, Gen Z increasingly favors modern, convenient, and trendy foods outside the household. Sensory preferences, time constraints, and social influences drive this shift, along with a declining interest in learning traditional cooking skills. However, many young people still express cultural pride in Sasak cuisine, suggesting opportunities for revitalization. The study highlights the need for adaptation through fusion, media promotion, and educational programs to sustain culinary heritage. Traditional food must evolve to align with Gen Z’s lifestyles, emphasizing identity, convenience, and health to remain relevant in a globalized food landscape

THE CONVERGENCE OF TRADITIONAL WISDOM AND MODERN SCIENCE: A COMPREHENSIVE ANALYSIS OF OWL CAPABILITIES THROUGH MINAHASA CULTURAL KNOWLEDGE AND CONTEMPORARY RESEARCH

Winnetou J.I.Silap — 2025-06-01

This comprehensive study presents an in-depth analysis of owl capabilities through an innovative interdisciplinary approach, combining traditional ecological knowledge from the Minahasa people of North Sulawesi, Indonesia, with contemporary scientific research. The study examines the sacred status of the Manguni (owl) in Minahasa culture alongside cutting-edge biological and aeronautical research into owl adaptations. Through extensive qualitative analysis of interviews with Minahasa cultural leaders, comprehensive literature review, and correlation with modern scientific findings, this research reveals remarkable parallels between traditional wisdom and scientific discovery. The study encompasses multiple disciplines, including ethnography, biology, biomechanics, neuroscience, and aerospace engineering, providing a holistic understanding of owl capabilities and their potential applications in modern technology

CATEGORY SHIFTS IN THE INDONESIAN TRANSLATION OF THE DIALOGUE IN NOVEL IT STARTS WITH US

Rahmadani Nurul Jannah — 2025-06-01

This research was conducted to identify the categories of translation shifts in a dialogue between Lily and Ryle in the novel It Starts With Us by Colleen Hoover (SL) and its Indonesian version Awal Di Antara Kita, translated by Eka Budiarti (TL). The researcher used a descriptive qualitative method to analyze the text in the novel. Several types of translation shifts were found in the emotional tension dialogues between Lily and Ryle. The most dominant category was unit shift, with 15 instances (75%), followed by intrasystem shift with 3 instances (15%), and class shift with 1 instance (5%). This study is expected to be useful for those interested in conducting research on translation shifts

EFFECTIVENESS OF USING THE PREGNANCY COMPLICATIONS MODULE MEDIA (KOMI) IN HEALTH PROMOTION FOR EARLY DETECTION OF COMPLICATIONS IN PREGNANT WOMEN IN THE TANJUNGPINANG CITY AREA

Asmarita Jasda — 2025-06-02

Background: More than 80 – 90 % of maternal deaths during childbirth are caused by complications during pregnancy. These complications can have an impact on the health of the mother and fetus or newborn. Seeing the many complications during pregnancy that occur, it is necessary to make efforts to reduce the incidence rate. The cause of the high maternal mortality rate may occur due to lack of exposure to information. One of the efforts to overcome pregnancy complications is by providing knowledge and health education, one of which is by using module media containing pregnancy complications (KOMI), because modules are one of the means for the public to get information. Module media can provide professional and reliable information and promotion of health services about health services, especially pregnant women with pregnancy complications. The Batu X Health Center is a health center with cases of pregnant women with pregnancy complications in Tanjungpinang city. Therefore, it is necessary to make efforts to prevent pregnancy complications, one of which is by providing information media using modules. The purpose of this community service is to increase the knowledge of pregnant women through learning using modules. The method of community service activities in the form of health promotion regarding efforts to prevent pregnancy complications by delivering material directly to pregnant women and equipped with module media.

Methods: This research is a quasi-experiment with pre-posttest with control group design. The population in this study is all pregnant women with pregnancy complications with a total of 60 people divided into two groups, namely the group that gets information about pregnancy complications through social media and the group that does not get information about pregnancy complications through social media totaling 30 people per group. Data collection was carried out twice, namely pre-test and post test. The data analysis used univariate analysis to describe the characteristics of the respondents, such as maternal education and work, pregnancy history and pregnancy complications and . Each variable is calculated by means (mean), standard deviation, median and range. Before analyzing bivariate data, a data normality test was carried out. The test used was the Shapiro-Wilk test, because the number of respondents in this study was less than 50 people in each group. The parametric test used is the Independent Samples T-Test.

Results : The results of the study found that the medium of the complication module (KOMI) with a p value of 0.005 was more effective for increasing knowledge with early detection of complications in pregnant women.

Conclusion : There is a difference in pregnant women's knowledge about complications in pregnancy before education and after education. The average increase in knowledge after education with Module media. This module media is more effective in the implementation of Health Promotion for pregnant women regarding the early detection of complications

DETERMINANTS OF FIRM VALUE WITH CAPITAL STRUCTURE AS AN INTERVENING VARIABLE IN MANUFACTURING COMPANIES LISTED ON THE INDONESIA STOCK EXCHANGE

Wina Endra Nitha — 2025-06-04

The main objective of this study is to evaluate and analyze the determinants of firm value, as well as to examine the mediating role of capital structure in the relationship between business risk, growth opportunities, and institutional ownership on firm value. The study focuses on manufacturing companies listed on the Indonesia Stock Exchange (IDX) during the period from 2019 to 2023. The research sample comprises 104 companies selected purposively based on specific criteria relevant to the objectives of the study. To analyze both the direct and indirect relationships among the examined variables, the study employs path analysis as the analytical method.

The findings of the study indicate that business risk has a negative effect on firm value. Conversely, growth opportunities and institutional ownership are found to have a positive impact on firm value. In addition, capital structure exhibits a significant positive effect on firm value. A key contribution of this study is the identification of capital structure as a significant mediating variable that strengthens the influence of business risk, growth opportunities, and institutional ownership on firm value.

This study reveals that capital structure plays a dominant mediating role in the relationship between business risk, growth opportunities, and institutional ownership and firm value. The integrative model proposed in this research offers a novel perspective by positioning capital structure as a strategic mechanism for value creation. These findings contribute to the theoretical understanding of firm value determination, particularly within the context of emerging markets during the post-crisis period of 2019–2023.

THE IDEOLOGY CONTAINED BEHIND THE REPRESENTATION OF BALINESE WOMEN IN GEGURITAN BASUR AND THE NOVEL BASUR

Dewa Gede Bambang Erawan — 2025-06-10

Through the analysis of the ideology contained behind the representation of Balinese women in Geguritan Basur and Basur Novel, this study aims to reveal how the construction of Balinese women is formed in the text, as well as what ideology is contained behind the representation of Balinese women in Geguritan Basur and Basur novel. This study is significant because it can reveal how literary texts help maintain, challenge, or reshape views on women in Balinese society. This study uses a qualitative approach with a constructionist foundation and Michel Foucault's discourse analysis model. The aim is to analyze and find the ideology behind the representation of Balinese women in Geguritan Basur and Basur novel. The researcher is the main instrument (human instrument) whose job is to select data, analyze, interpret, and conclude. The method used in data collection is a literature study, with reading, note-taking, and interview techniques. Data analysis is carried out descriptively and qualitatively and with the following stages: reading data, marking, classifying, analyzing, and interpreting using the theories of Representation, Gender Equality, and Intertextuality. The results of this study indicate that the ideology behind the representation of Balinese women in Geguritan Basur and the Basur novel includes autonomy in determining a partner, inclusive education, free humans, and criticism of the patrilineal system

AN ENVIRONMENTAL ACCOUNTING APPROACH IN ANALYZING THE IMPACT OF THE ECOTOURISM INDUSTRY, INNOVATION, INFRASTRUCTURE INVESTMENT, AND GREEN ECONOMY ON SUSTAINABLE CITIES AND COMMUNITIES IN THE MANDALIKA SPECIAL ECONOMIC ZONE, WEST NUSA TENGGARA

Mulia Rahmah — 2025-06-14

The development of sustainable cities and communities is an integral part of the Sustainable Development Goals (SDGs), particularly SDG 11. The Mandalika Special Economic Zone (SEZ) in West Nusa Tenggara has been designated as a national strategic project that requires environmentally oriented and participatory development governance. This study aims to analyze the influence of the ecotourism industry, innovation and creativity, infrastructure investment, and green economic practices on the development of sustainable cities and communities, using the environmental accounting approach as the conceptual framework.

A quantitative approach is employed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). Data were collected through a survey of 210 respondents consisting of tourism actors, zone authorities, local communities, and investors. The results reveal that all independent variables—ecotourism industry, innovation, infrastructure investment, and green economy—have a positive and significant impact on sustainable cities and communities. Among these, green economic practices made the most dominant contribution. Furthermore, environmental accounting is proven to have a mediating role in strengthening the impact of these variables on regional sustainability.

These findings highlight that environmental accounting functions not only as a reporting tool but also as a strategic instrument for enhancing transparency, accountability, and performance evaluation of sustainable development in the Mandalika SEZ. This study contributes theoretically to the development of environmental accounting studies and provides practical implications for managing national strategic zones through a sustainability lens.

THE INFLUENCE OF NUTRITIONAL INTERVENTION ON CHANGES IN KNOWLEDGE AND ATTITUDE OF MOTHERS OF UNDERNUTRITIONED CHILDREN IN THE WORKING AREA OF MANUTAPEN PUSKESMAS

Christine Natalia PS Lehot — 2025-06-26

Nutrition education for mothers and caregivers of toddlers is one of Unicef Indonesia's recommendations to alleviate the problem of stunting, malnutrition and undernutrition in Indonesia. Nutrition education can be done individually or in groups. From the research that has been done, the nutritional education intervention method is proven to be able to increase the knowledge, attitudes, and behavior of mothers of toddlers. Objectives: This study aims to study the effect of nutrition education interventions on improving knowledge and changing attitudes in the form of feeding practices for undernourished mothers at the Manutapen Health Center. Methods: This study used a quasi-experimental design with one group design, with a total sample of 20 respondents. The research instrument used a questionnaire and used the Wilcoxon Signed Rank. Results: The results of the non-parametric analysis using the Wilcoxon Signed Ranks test showed that there were significant differences in the knowledge of mothers before and after receiving nutrition education. This is indicated by the significant value of mother's knowledge before and after nutrition education of 0.000 <0.05. Likewise with the attitude of the mother, there was a significant difference in the attitude of the mother before and after receiving nutrition education. This is indicated by the significant value of the mother's attitude before and after nutrition education of 0.000 <0.05. Conclusions: The research results show that there is an influence of nutrition education in the form of counseling and mentoring through short messages on increasing knowledge and changing behavior

APPLICATION OF THE AUDIO-VISUAL-BASED PAIRED-STORYTELLING METHOD: ENHANCING STUDENTS' SPEAKING SKILLS

Ida Ayu Made Wedasuwari — 2025-06-27

This study addresses a significant research gap by integrating paired storytelling with audiovisual tools to enhance students' speaking skills through active participation, emotional engagement, and technological support, moving beyond traditional content-focused approaches. It explores the implementation and effectiveness of paired storytelling in improving the speaking skills of fifth-semester students in the Indonesian Language and Literature Education Program at FKIP Universitas Mahasaraswati Denpasar. The study contributes to developing innovative teaching strategies that foster communication skills and critical thinking by answering whether and how the paired storytelling method enhances speaking performance. A classroom action research design comprised three stages: pre-cycle, Cycle 1, and Cycle 2. Data were collected through tests and direct practice sessions. Baseline performance was established in the pre-cycle phase, while subsequent cycles implemented and refined the paired-storytelling method to assess its impact. The findings revealed significant improvements in students' speaking skills. In the pre-cycle, the average score was 64.2, with most students scoring below the success indicator 80. After implementing the method in Cycle 1, the average score rose to 79.0, with 80% meeting the criteria. By Cycle 2, all students surpassed the indicator, achieving an average score of 89.73. These results underscore the method's effectiveness in fostering confidence and improving linguistic abilities