PENGARUH IMPLEMENTASI E-PAYMENT DAN KUALITAS PRODUK TERHADAP KINERJA UMKM (STUDI KASUS PADA USAHA PRODUK HOBI ALAT PANCING)
Keywords:
E-payment Gateway, Kualitas Produk, Kinerja UMKMAbstract
This study aims to examine the effect of E-Payment Gateway on the performance of MSMEs in fishing shops in the Yogyakarta and Magelang areas. This study uses a quantitative research approach with multiple linear regression method. The variables used are E-payment Gateway, product Quality, MSMEs Performance. The type of data used in this research is primary data which is taken directly by distributing questionnaires, namely micro business actors who are engaged in selling fishing rods. The results of this study indicate that the use of the E-Payment Gateway can improve the performance of MSMEs in fishing shops.
References
Abbasi, K., Alam, A., Du, M. (Anna), & Huynh, T. L. D. (2021). FinTech, SME efficiency and national culture: Evidence from OECD countries. Technological Forecasting and Social Change, 163(November 2020), 120454. https://doi.org/10.1016/j.techfore.2020.120454
Agyekum, F. K., Reddy, K., Wallace, D., & Wellalage, N. H. (2021). Does technological inclusion promote financial inclusion among SMEs? Evidence from South-East Asian (SEA) countries. Global Finance Journal, September 2020, 100618. https://doi.org/10.1016/j.gfj.2021.100618
Behera, R. K., Bala, P. K., Rana, N. P., & Kizgin, H. (2022). Cognitive computing based ethical principles for improving organisational reputation: A B2B digital marketing perspective. Journal of Business Research, 141(November 2021), 685–701. https://doi.org/10.1016/j.jbusres.2021.11.070
Cumming, D., Verdoliva, V., & Zhan, F. (2021). New and future research in corporate finance and governance in China and emerging markets. Emerging Markets Review, 46(December 2020), 100792. https://doi.org/10.1016/j.ememar.2020.100792
Dahnil, M. I., Marzuki, K. M., Langgat, J., & Fabeil, N. F. (2014). Factors Influencing SMEs Adoption of Social Media Marketing. Procedia - Social and Behavioral Sciences, 148, 119–126. https://doi.org/10.1016/j.sbspro.2014.07.025
Denicolai, S., Zucchella, A., & Magnani, G. (2021). Internationalization, digitalization, and sustainability: Are SMEs ready? A survey on synergies and substituting effects among growth paths. Technological Forecasting and Social Change, 166(March 2020), 120650. https://doi.org/10.1016/j.techfore.2021.120650
Erdmann, A., & Ponzoa, J. M. (2021). Digital inbound marketing: Measuring the economic performance of grocery e-commerce in Europe and the USA. Technological Forecasting and Social Change, 162(September 2020), 120373. https://doi.org/10.1016/j.techfore.2020.120373
Fossen, F. M., & Sorgner, A. (2022). New digital technologies and heterogeneous wage and employment dynamics in the United States: Evidence from individual-level data. Technological Forecasting and Social Change, 175(March 2021), 121381. https://doi.org/10.1016/j.techfore.2021.121381
Kotler, Philip. (2010). Manajemen pemasaran. Jilid kedua. (10th ed). Jakarta: Prenhallindo.
Kurnia, S., Choudrie, J., Mahbubur, R. M., & Alzougool, B. (2015). E-commerce technology adoption: A Malaysian grocery SME retail sector study. Journal of Business Research, 68(9), 1906–1918. https://doi.org/10.1016/j.jbusres.2014.12.010
Pahlevi, R. W., & Rachmi, N. H. (2022). MAPPING OF DIGITAL FINANCIAL LITERACY RESEARCH : A. 9(1), 159–174. https://doi.org/10.24252/minds.v9i1.28358
Sam Liu, C. H., & Huang, C. E. (2020). Discovering differences in the relationship among social entrepreneurial orientation, extensions to market orientation and value co-creation – The moderating role of social entrepreneurial self-efficacy. Journal of Hospitality and Tourism Management, 42(December 2019), 97–106. https://doi.org/10.1016/j.jhtm.2019.12.002
Scuotto, V., Nicotra, M., Del Giudice, M., Krueger, N., & Gregori, G. L. (2021). A microfoundational perspective on SMEs’ growth in the digital transformation era. Journal of Business Research, 129(January 2020), 382–392. https://doi.org/10.1016/j.jbusres.2021.01.045
Sugiyono (2011). Metode penelitian kuantitatif dan kualitatif dan R&D. Alfabeta
Suyatmi, S., & Pahlevi, R. W. (2021). Peran Orientasi Kewirausahaan dan Orientasi Pembelajaran untuk Meningkatkan Kinerja UMKM. Esensi: Jurnal Bisnis Dan Manajemen, 11(2), 157–168. https://doi.org/10.15408/ess.v11i2.21826
Ughetto, E., Croce, A., Schwienbacher, A., Colombo, M., & Brem, A. (2021). Digital technologies and the changing entrepreneurial finance landscape: Status quo and perspectives for future research. Technological Forecasting and Social Change, 168. https://doi.org/10.1016/j.techfore.2021.120768
Wilson, K. B., Karg, A., & Ghaderi, H. (2021). Prospecting non-fungible tokens in the digital economy: Stakeholders and ecosystem, risk and opportunity. Business Horizons. https://doi.org/10.1016/j.bushor.2021.10.007
