PERAN INOVASI DAN KETERAMPILAN TERHADAP KEBERHASILAN BISNIS CENDERA MATA LOKAL UMKM DI KOTA BANJARBARU
Keywords:
Innovation, Skills, Business SuccessAbstract
This research is motivated by the importance and how far innovation and skills are to the success of the MSME business. MSMEs that promote cultural preservation cannot be separated from the Innovation and Skills used to become a stage for achieving business success. As has been done by NDFsasirangan's efforts to carry out Innovation and Skills to achieve Business Success. The purpose of this study is to find out how far the role of Innovation and Skills in the success of the NDFsasirangan business is. The research method used is descriptive quantitative research. Data was collected by distributing questionnaires to employees or craftsmen of NDFsasirangan as many as 44 respondents. The data analysis technique used is multiple linear regression analysis. The results of this study indicate that Innovation and Skills play a significant role in business success in the NDFsasirangan business, either partially or simultaneously with the Adjusted R Square (R2)0.62% or the role of innovation and skills by 62% on business success in the NDFsasirangan business.
References
[ 1 ] Almas, Z. (2018). Nilai-nilai dalam Motif Kain Sasirangan.
[ 2 ] Bahri, S. (2018). Metodologi Penelitian Bisnis Lengkap dengan teknik Pengolahan Data SPSS. CV ANDI OFFSET.
[ 3 ] Davis, G. B. (1994). Management System Information. PT. Midas Surya Grafindo.
[ 4 ] Deny Kurniawan. (2008). Regresi Linier (Linier Regression). R Foundation for Statistical Computing.
[ 5 ] Dicky Alkachvi, M. (2019). Pengaruh Kreativitas dan Inovasi produk terhadap Keberhasilan Usaha (Survey pada Pengusaha Sentra Sangkar Burung Sukahaji Bandung).
[ 6 ] Engle, R., & Orit Schmidt. (2011). Entrepreneurs and sales representatives in the united states and germany: do they have an overlapping set of personal characteriaristics, skills, and abilies (3rd ed., Vol. 16). Quinnipiac University.
[ 7 ] Ghozali, I. (2018). Aplikasi Analisis Multivariate dengan Program IBM SPSS 25 (9th ed.). Badan Penerbit Universitas Diponegoro.
[ 8 ] Gohae, A. S. (2021). PENGARUH PENGETAHUAN BERWIRAUSAHA DAN INOVASI TERHADAP KEBERHASILAN USAHA (STUDI KASUS USAHA KEY FLORIST DI KECAMATAN LAHOMI).
[ 9 ] Imon, W., Tumbel, A., & Mandagie, Y. (2018). Analisis faktor yang mempengaruhi keberhasilan dan kegagalan pada strategi pemasaran toko sepatu payless cabang megamall. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 6(3).
[ 10 ] Jumlah Perusahaan Menurut 2-digit KBLI (Unit). (2020). https://www.bps.go.id/indicator/170/447/1/jumlah-perusahaan-menurut-2-digit-kbli.html
[ 11 ] Kementrian Pendidikan dan Kebudayaan. (n.d.). Https://Warisanbudaya.Kemdikbud.Go.Id/.
[ 12 ] Kenneth Chukwujioke Agbim, K. C. A. (2013). The Relative Contribution of Management Skills to Entrepreneurial Success: A Survey of Small and Medium Enterprises (SMEs) in the Trade Sector. IOSR Journal of Business and Management, 7(1), 8–16. https://doi.org/10.9790/487x-0710816
[ 13 ] Kotler, & Keller. (2008). Manajemen Pemasaran. Erlangga.
[ 14 ] Lindrayanti. (2003). Sikap Kewirausahaan Dalam Hubungannya Dengan Keberhasilan Usaha Pedagang Buah di Pasar Guntur Garut.
[ 15 ] Muhidin, S. A., & Maman Abdurahman. (2017). Analisis Korelasi, Regresi, dan Jalur Dalam Penelitian Dilengkapi dengan Aplikasi Program SPSS. CV Pustaka Setia.
[ 16 ] Nadler. (1986). Keterampilan Belajar. Bumi Aksara.
[ 17 ] Nelly, A. (2001). New Product Quality And Product Development Teams. Journal Of Marketing.
[ 18 ] PERATURAN PRESIDEN REPUBLIK INDONESIA. (n.d.).
[ 19 ] Priyanto, S. H. (2009). Mengembangkan Pendidikan Kewirausahaan di Masyarakat. Genesis.
[ 20 ] Priyastama, R. (2017). Buku Sakti Kuasai SPSS Pengolahan Data & Analisis Data. PT. Anak Hebat Indonesia.
[ 21 ] Purnama, C., & Suyanto. (2010). Motivasi dan Kemampuan Usaha Dalam Meningkatkan Keberhasilan Usaha (Pada Industri Kecil Sepatu di Jawa Timur). Jurnal Manajemen Dan Kewirausahaan, 177–184.
[ 22 ] Purwa Aji, S., Mulyadi, H., & Widjajanta, B. (2018). KETERAMPILAN WIRAUSAHA UNTUK KEBERHASILAN USAHA. In Journal of Business Management Education | (Vol. 3, Issue 3). http://bali.tribunnews.com/2014/11/01/wisatawan-
[ 23 ] Rakhmatullah, A. (2021). Potensi dan Strategi Pengembangan Industri Sasirangan Kota Banjarmasin. 4(1), 45–53.
[ 24 ] Ricky, W. G., & Ronald, J. E. (2013). Bisnis Internasional (International Business) (8th ed.). Salemba Empat.
[ 25 ] Robbins, M. (n.d.). 2.1 Pengertian Keterampilan.
[ 26 ] Saraswati, M. S. (2018). Social Media and the Political Campaign Industry in Indonesia. Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia, 3(1). https://doi.org/10.25008/jkiski.v3i1.124
[ 27 ] STATISTIK EKONOMI KREATIF 2020. (n.d.). www.kemenparekraf.go.id
[ 28 ] Suci, Y. R. (2017). Perkembangan UMKM (Usaha mikro kecil dan menengah) di Indonesia. Jurnal Ilmiah Cano Ekonomos, 6(1), 51–58.
[ 29 ] Sugiyono. (2018). Metode Penelitian Kuantitatif, Kualitatif dan R&B. CV. Alfabeta.
[ 30 ] Suryana. (2008). Kewirausahaan Pedoman Praktis : Kiat dan Proses Menuju Sukses (3rd ed.). Salemba Empat.
[ 31 ] Tiro, M. A., & Aswi, S. (2006). Analisis Faktor. https://www.researchgate.net/publication/338294151
[ 32 ] UU 19 Tahun 1998. (n.d.). Retrieved August 11, 2022, from https://jdih.bumn.go.id/lihat/PP%20Nomor%2019%20Tahun%201998#:~:text=PP%20Nomor%2019%20Tahun%201998%20tanggal%2003%20Pebruari%201998%2C%20tentang,Menjadi%20Perusahaan%20Perseroan%20(Persero).
[ 33 ] Wiko Saputra. (2010). Industri Kreatif. Indonesia Baduose Media.
[ 34 ] Yoeri, O. A. (2002). Pengantar Ilmu Parawisata (Revisi). Angkasa.
