STRATEGI PENGEMBANGAN USAHA DELICIA DALAM MENINGKATKAN PENDAPATAN
Keywords:
Snack Market, Development, BMC, SWOTAbstract
Delicia is a business operating in the culinary sector. Culinary businesses seem to be inseparable from people's lives, considering that consuming food provided by culinary businesses is part of their daily needs. This business development is to find out the focus of Delicia products that will be developed so that they can compete with existing market snack businesses so that it is a business worth developing. Delicia sells various kinds of cakes, for example mochi, risol mayo, cheese roll, pudding, etc. which are currently still being sold in the SMP N 2 Tempel canteen. Even though there are instant and modern foods imported from abroad, market snacks are still popular for several reasons, including relatively affordable prices with good taste, and many varied choices provided. This research aims to improve Delicia's business development strategy. This strategy uses the BMC (Business Model Canvas) approach and uses SWOT analysis (Strengths, Weakness, Opportunity, Threat). Where BMC is considered effective in business development. Meanwhile, SWOT is to find out strengths, weaknesses, threats and opportunities in business
References
Adityarini, C. (2022). Pengaruh Reward Dan Punishment Terhadap Kinerja Karyawan. Ulil Albab: Jurnal Ilmiah Multidisiplin, 1(6), 1430-1439.
Alviani, L. A. (2021). Perancangan Buku Jurnal Kuliner Dan Jajan Pasar Khas Jogja Untuk Para Vegan (Doctoral dissertation, Intitut Seni Indonesia Yogyakarta).
Ayodya, W. (2016). Business Plan Usaha Kuliner Skala UMKM. Elex Media Komputindo.
BPS Kabupaten Sleman (2023) https://yogyakarta.bps.go.id/indicator/12/133/1/proyeksi-jumlah-penduduk-menurut-kabupaten-kota-di-d-i-yogyakarta-.html
BPS Kabupaten Sleman (2022). “Jumlah penduduk menurut kelompok umur dan jenis kelamin, SLEMAN, 2022” https://sensus.bps.go.id/topik/tabular/sp2022/188/261/0
Mustikowati, R. I., & Tysari, I. (2014). Orientasi kewirausahaan, inovasi, dan strategi bisnis untuk meningkatkan kinerja perusahaan (studi pada UKM sentra Kabupaten Malang). Jurnal Ekonomi MODERNISASI, 10(1), 23-37.
Ratnawati, S. (2020). Analisis SWOT dalam menentukan strategi pemasaran (studi kasus di kantor pos Kota Magelang 56100). Jurnal Ilmu Manajemen, 17(2), 58-70.
