JEMBA: JURNAL EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI

FAKTOR PENENTU KEPUTUSAN PEMBELIAN PELANGGAN PADA APLIKASI SHOPEE DI JAKARTA BARAT

2025-06-18T09:41:01+07:00

Perdagangan elektronik atau e-commerce telah berkembang pesat di Indonesia seiring dengan meningkatnya kebutuhan hidup masyarakat dan kemajuan teknologi. Shopee, sebagai salah satu platform e-commerce terkemuka, menawarkan berbagai produk dengan beragam layanan yang menarik, yang pada gilirannya mempengaruhi keputusan konsumen dalam melakukan pembelian. Kualitas layanan dan kualitas produk menjadi variabel penting dalam penelitian ini, karena keduanya memiliki peran penting dalam membentuk keputusan pembelian konsumen. Kualitas layanan mencakup kecepatan, keandalan, empati, dan jaminan yang diberikan oleh penjual, sementara kualitas produk meliputi karakteristik fisik, keandalan, daya tahan, dan kesesuaian dengan deskripsi yang diberikan di platform Shopee. Penelitian ini menyoroti pentingnya kedua aspek tersebut, terutama dalam konteks e-commerce di mana konsumen tidak dapat melihat produk secara langsung.Objek penelitian ini adalah Aplikasi Shopee di Jakarta Barat, sampel penelitian diambil dari 130 responden yang diantaranya untuk pra kuesioner menggunakan 30 responden dan untuk kuesioner yang sudah valid dan reliabel menggunakan 100 responden yang pernah menggunakan dan membeli produk Shopee di Jakarta Barat dalam kurun waktu 6 bulan. Penelitian ini mengumpulkan data melalui penyebaran kuisioner melalui google form yang memuat pertanyaan terkait dengan variabel yang diteliti. Uji hipotesis diadakan secara kuantitatif. Pengujian instrument mempergunakan uji validitas dan reliabilitas, metode analisis regresi linier berganda mempergunakan uji F dan uji t. Data diolah menggunkan IBM SPSS 26. Dari hasil yang diolah menunjukkan bahwa pada uji asumsi klasik memenuhi syarat normalitas dan residu berdistribusi normal, tidak terdapat gejala heteroskedastisitas, dan tidak ada gejala multikolinearitas. Hasil penelitian membuktikan responden setuju bahwa kualitas layanan dan kualitas produk pada aplikasi Shopee di Jakarta Barat cukup baik. Penelitian ini memperoleh hasil bahwa kualitas layanan tidak terbukti berpengaruh positif terhadap keputusan pembelian sedangkan kualitas produk terbukti berpengaruh positif terhadap keputusan pembelian. Kesimpulannya kualitas produk terbukti sebagai faktor penentu keputusan pembelian, sedangkan kualitas layanan belum terbukti sebagai faktor penentu keputusan pembelian

ANALISIS PENGARUH RETURN ON ASSETS DAN CURRENT RATIO TERHADAP DIVIDEND PAYOUT RATIO DENGAN EFFECTIVE TAX RATE SEBAGAI VARIABEL MEDIASI (Studi pada Perusahaan Farmasi di Bursa Efek Indonesia)

2025-06-18T09:44:53+07:00

The aim of this research is to obtain empirical evidence of the influence of ROA (return on assets) and CR (current ratio) on DPR (dividend payout ratio), both directly and through the mediation of ETR (effective tax rate). This type of research is quantitative with the SEM-SmartPLS method. Data was obtained from 11 pharmaceutical companies listed on the BEI (Indonesian Stock Exchange) for the period 2019, 2020, 2021, 2022 and 2023. Based on the criteria determined by the researchers (purposive sampling), the sample for this study consisted of 11 pharmaceutical companies. The empirical evidence obtained is that there is a significant direct influence of ROA (return on assets) and CR (current ratio) on DPR (dividend payout ratio). However, no indirect effect was found through ETR (effective tax rate) mediation. So, ETR (effective tax rate) did not succeed in being a strong mediator of the influence of the two variables ROA (return on assets) and CR (current ratio) on DPR (dividend payout ratio). One of the reasons is that there is no significant influence of the ETR (effective tax rate) on the DPR (dividend payout ratio). Tax incentives provided by the government for companies listed on the Indonesia Stock Exchange are able to encourage management to focus more on company performance

ANALISIS PENGARUH LEADERSHIP STYLE DAN PERCEIVED ORGANIZATIONAL SUPPORT TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOR DENGAN MEMPERHATIKAN KOMITMEN ORGANISASI (Studi pada Pegawai Dinas Pendidikan dan Kebudayaan Kota Probolinggo)

2025-06-18T09:47:26+07:00

The purpose of this study was to obtain empirical evidence of the ability of leadership style and perceived organizational support in encouraging increased OCB, both directly and through the mediation of organizational commitment. This type of research is quantitative with the SEM-PLS method. Data were obtained through questionnaires distributed to 56 ASN employees at the Probolinggo City Education Office. The sample was determined by census or saturated sample.Empirical evidence shows that both leadership style and perceived organizational support are not directly able to encourage increased organizational citizenship behavior. However, if through the mediation of organizational commitment, then these two independent variables are able to strongly increase the organizational citizenship behavior of ASN employees at the Probolinggo City Education Office. This indicates that organizational commitment is able to act as a strong mediation (fully mediation).

STUDI EMPIRIS PENGARUH KEPEMIMPINAN TRANSFORMASIONAL DAN PELATIHAN TERHADAP KINERJA YANG DIMEDIASI MOTIVASI DAN DIMODERASI LOCUS OF CONTROL (Studi pada Pegawai Kantor Dinas Pendidikan dan Kebudayaan Kota Probolinggo)

2025-06-18T09:49:57+07:00

This study aims to empirically analyze the influence of transformational leadership and training on performance mediated by motivation and moderated by locus of control. The population in this study were all Civil Servants of the Probolinggo City Education and Culture Office totaling 56 people and the number of samples was determined by total sampling. The data analysis technique used in this study was Partial Least Square-Structural Equation Modeling (PLS-SEM) using smartPLS software. The results of the study indicate that transformational leadership is not able to improve performance. Transformational leadership is able to improve motivation. Training is not able to improve performance. Training is able to improve motivation. Motivation is able to improve performance. Locus of control is able to improve performance. Transformational leadership is able to improve performance that is fully mediated by motivation. Training is able to improve performance that is fully mediated by motivation. Transformational leadership is able to improve performance that is pseudo-moderated by locus of control. Training is not able to improve performance that is moderated by predictors by locus of control

PERAN MEDIASI KEPUASAN KERJA ATAS PENGARUH GAYA KEPEMIMPINAN DAN IKLIM ORGANISASI TERHADAP KINERJA PEGAWAI (Studi kasus pada Kantor Dinas Pendidikan dan Kebudayaan Kota Probolinggo)

2025-06-18T10:02:26+07:00

The objective to be achieved in this study is to find out empirical evidence about the mediating role of job satisfaction on the influence of leadership style and organizational climate on employee performance. This study uses a quantitative approach with the type of research used is explanatory research. The study was conducted at the Office of Education and Culture of Probolinggo City. The population is all Civil Servants at the Office of Education and Culture of Probolinggo City, totaling 56 people. The researcher selected the sample using a saturated sampling technique because the population is relatively small. The data analysis technique used is partial least square- structural equation modeling using smart-pls software. The results of the study show that leadership style can improve employee performance. Leadership style can improve job satisfaction. Organizational climate is not able to improve employee performance. Organizational climate is able to improve job satisfaction. Job satisfaction is able to improve employee performance. Job satisfaction plays a role in mediating some of the influence of leadership style on employee performance. Job satisfaction plays a role in perfectly mediating the influence of organizational climate on employee performance