STRATEGI PENGEMBANGAN PARIWISATA BERKELANJUTAN BERBASIS POTENSI LOKAL DI PULAU TILAN DENGAN PENDEKATAN ANALISIS SWOT

Jingga Lestari; Andri Wibowo; Arina Luthfini Lubis

Authors

Jingga Lestari Prodi Manajemen Divisi Kamar, Politeknik Pariwisata Batam, Batam
Andri Wibowo Prodi Manajemen Divisi Kamar, Politeknik Pariwisata Batam, Batam
Arina Luthfini Lubis Prodi Manajemen Divisi Kamar, Politeknik Pariwisata Batam, Batam

Keywords:

Sustainable Tourism, SWOT, Tourism Development, Local Potential, Tilan Island

Abstract

This study aims to analyze sustainable tourism development strategies based on local potential in Pulau Tilan, Rokan Hilir Regency, Riau Province using the SWOT analysis approach. Data were collected through observation, interviews, and documentation. The results show that Pulau Tilan has strong natural and cultural potential as main strengths, but tourism development is hindered by limited infrastructure, community participation, and suboptimal management. The SWOT analysis divides development strategies into four categories to optimize strengths and opportunities while addressing weaknesses and threats. This study provides strategic recommendations to support sustainable tourism development in Pulau Tilan based on local community involvement. The findings are expected to serve as a guideline for policymakers and destination managers to ensure successful sustainable tourism management.

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