Karakteristik Sosial Ekonomi Dan Sistem Produksi Gula Aren Di Tetebatu Selatan, Lombok Timur

  • Anna Apriana Hidayanti Program Studi Agribisnis, Fakultas Pertanian, Universitas Mataram, Mataram, Indonesia
  • Abdullah Usman Program Studi Agribisnis, Fakultas Pertanian, Universitas Mataram, Mataram, Indonesia
  • Farah Ainun Jamil Program Studi Agribisnis, Fakultas Pertanian, Universitas Mataram, Mataram, Indonesia
  • Baiq Rika Ayu Febrilia Program Studi Agribisnis, Fakultas Pertanian, Universitas Mataram, Mataram, Indonesia
  • Eka Nurminda Dewi Mandalika Program Studi Agribisnis, Fakultas Pertanian, Universitas Mataram, Mataram, Indonesia

Keywords

Farmer Household, Marketing, Palm Sugar, Socioeconomic, Sugar Palm

Abstract

Sugar palm farmer households in Tetebatu Selatan integrate cultivation, sap tapping, palm sugar processing, and marketing within a single livelihood system. This study describes socioeconomic characteristics and the palm sugar production system while extending the analysis to internal and external marketing factors. The main analysis used field data on sugar palm farmers in Tetebatu Selatan, complemented by marketing data from 25 palm sugar processors in Keselet Aren Hamlet. Results show that tenant farmers and palm sap processors represent important livelihood groups. Sap is tapped twice daily, yielding about 15–20 liters per tapping. In marketing, the main strength was affordable price (score 0.39), while the principal weaknesses were local-market dependence and limited promotion (0.34 each). The largest opportunity was the combined offline and online market potential (0.44), whereas product substitutes and weather-dependent quality were the strongest threats (0.37 each). The findings indicate that strengthening farmer household economies requires integrated improvements in production, business management, product quality, promotion, and market expansion.

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2026-10-03