Marketing Analysis Of Dry Corn Shells In Lengkiti District, Oku Regency South Sumatra
Keywords
Marketing Analysis, Marketing Channels, EfficiencyAbstract
The purpose of this study was to analyze the marketing channels and efficiency of dried corn kernels in Lengkiti District, OKU Regency, South Sumatra. The study was conducted in October 2025 in Lengkiti District, OKU Regency because it is the center of dried corn kernels in South Sumatra. The research method used was a quantitative descriptive method with a simple random sampling method using the Slovin formula. The number of corn farmers was 66 people, with the marketing institutions involved being 3 wholesalers, 6 retailers, and 10 consumers in Lengkiti District. The results showed that there were 3 marketing patterns that occurred, and among the three existing marketing channels, the most efficient channel was marketing channel 1 where corn was distributed directly to consumers, with 100 percent efficiency
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