HERMAN SURIJADI; WALTER TABELESSY. STRATEGI MEMENANGKAN HATI KONSUMEN: PERAN CELEBRITY ENDORSEMENT DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN LIPSTIK IMPLORA. Journal of Innovation Research and Knowledge, [S. l.], v. 5, n. 2, p. 2557–2570, 2025. Disponível em: https://bajangjournal.com/index.php/JIRK/article/view/10877. Acesso em: 21 aug. 2025.