HERMAYANTO, Ricky; LATI SARI DEWI; SITI AMIRAH MAKARIM; IWAN SUGIANTO; IWAN SAPUTRA; MOHAMAD NAZIRWAN. SERVICE QUALITY AS A DETERMINING FACTOR IN CONSUMER PURCHASE DECISIONS AT OPTICAL STORES. Journal of Innovation Research and Knowledge, [S. l.], v. 5, n. 9, p. 10331–10344, 2026. Disponível em: https://bajangjournal.com/index.php/JIRK/article/view/12337. Acesso em: 7 mar. 2026.