FATAH, R. Hozin Abdul; SITI AMIRAH MAKARIM. THE INFLUENCE OF ELECTRONIC WORD OF MOUTH (E-WOM) AND PARASOCIAL INTERACTION ON THE PURCHASE INTEREST OF SKINCARE PRODUCTS BY GENERATION Z TIKTOK USERS IN TANJUNGKERTA VILLAGE. Journal of Innovation Research and Knowledge, [S. l.], v. 5, n. 9, p. 10671–10678, 2026. Disponível em: https://bajangjournal.com/index.php/JIRK/article/view/12352. Acesso em: 7 mar. 2026.