JULIAN BONGSOIKRAMA; NEXEN ALEXANDRE PINONTOAN. EXPLORING GENERATION Z’S PRE-VISIT PERCEPTIONS OF RURAL TOURISM: A DESCRIPTIVE STUDY OF NON-VISITORS. Journal of Innovation Research and Knowledge, [S. l.], v. 5, n. 9, p. 11203–11212, 2026. Disponível em: https://bajangjournal.com/index.php/JIRK/article/view/12451. Acesso em: 7 mar. 2026.