Herman Surijadi, Walter Tabelessy. STRATEGI MEMENANGKAN HATI KONSUMEN: PERAN CELEBRITY ENDORSEMENT DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN LIPSTIK IMPLORA. JIRK [Internet]. 2025 Jul. 25 [cited 2025 Aug. 20];5(2):2557-70. Available from: https://bajangjournal.com/index.php/JIRK/article/view/10877