https://bajangjournal.com/index.php/JPM/issue/feed JURNAL PENGABDIAN MANDIRI2025-08-09T07:54:20+07:00Sainul Abidin Alilaloemipa@gmail.comOpen Journal Systems<div style="text-align: Justify;">JURNAL PENGABDIAN MANDIRI, one of the journals published by the Bajang Institute, was established in each month and with printed version of <strong>ISSN:<a href="https://issn.brin.go.id/terbit/detail/20220111560675613">2809-8889 </a></strong>and the online version of <strong>ISSN:<a href="https://issn.brin.go.id/terbit/detail/20220111080717841">2809-8579</a> </strong>For submitting your article,<a href="https://bajangjournal.com/index.php/JPM"> please follow this link</a> and follow the <a href="https://bajangjournal.com/index.php/JPM/Author_guidlines">author guidelines</a> in this link to meet our criteria for International Journal of Social Science. If you need a step by step tutorial for online submission and our journal template, you download it on the right sidebar or <a href="https://docs.google.com/document/d/18FnUJCSBpqoxS474PPL4bWHHDB3XG3Es/edit?usp=sharing&ouid=115262682065768027707&rtpof=true&sd=true">click here.</a></div>https://bajangjournal.com/index.php/JPM/article/view/10840PROSES PEMANENAN HASIL TANAMAN UNTUK KECUKUPAN PANGAN MAHASANTRI PENGHAPAL AL QURAN DI YAYASAN LAYAR DAKWAH2025-07-19T08:02:14+07:00Masdania Zurairahmasdaniazurairahsiregar64@gmail.comMuhammad Fiza Lubismasdaniazurairahsiregar64@gmail.comMuhammad Fazri Pasaribumasdaniazurairahsiregar64@gmail.comRefiza Refizamasdaniazurairahsiregar64@gmail.comRefiza4, Edi Syahputra Saragihmasdaniazurairahsiregar64@gmail.com<p><em>The harvesting process for each plant is different according to the time. The harvesting process to achieve maximum results is carried out by maintenance, fertilization and watering. The harvesting process for chilies, tomatoes, eggplants, pumpkins, long beans, peanuts and cassava. Harvesting is done by pulling out such as peanuts, by pulling out plants with loose soil, the pulling process is very easy to do, so that it will produce peanuts in the soil. Likewise, cassava harvesting is done by pulling out or pulling the tree trunk until the cassava fruit is also pulled. Chilies, tomatoes, eggplants, long beans and pumpkins are harvested by picking them. The fastest harvest time is tomatoes 60 days. The longest time to harvest is cassava up to 240 days. With this post-harvest, it can meet the needs of students in food</em></p>2025-07-20T00:00:00+07:00Copyright (c) 2025 JURNAL PENGABDIAN MANDIRIhttps://bajangjournal.com/index.php/JPM/article/view/10841PELATIHAN PENGAMBILAN FOTO DAN EDITING VIDEO PARA GURU SMA NEGERI 1 PAGARALAM 2025-07-19T08:08:46+07:00Fakhri Lambardofakhrilambardo@unisti.ac.idMuhammad Iqbal Ramdhani miqbalramdhani89@gmail.comRolia Wahasusmiahroliawahasusmiah@gmail.comHadi Syaputrahadisyaputra@uss.ac.id<p><em>Kegiatan ini bertujuan peningkatan kemampuan para guru di SMA Negeri 1 Pagaralam untuk pengambilan foto dan editing video. Pengabdian ini dilakukan di SMA Negeri 1 Pagaralam dengan Metode yang digunakan dalam PKM ini dalam bentuk seminar atau ceramah, pelatihan. Untuk tempat pengabdian masyarakat ini berada pada lingkungan sekolah yang nantinya akan berlangsung selama 3 jam dan mengenai waktu pelaksanaan pengabdian masyarakat ini pada hari Selasa tanggal 18 Mei 2025. Metode seminar diberikan untuk mengenalkan materi pengambilan foto kepada para guru SMA Negeri 1 Pagaralam. Pengabdian Masyarakat ini sangat bermanfaat karena guru menjadi lebih mengetahui mengenai pengambilan foto dan editing video. Ini diharapkan menjadi solusi untuk meningkatkan kemampuan kompetensi guru bagi daerah 3 T.</em></p>2025-07-20T00:00:00+07:00Copyright (c) 2025 JURNAL PENGABDIAN MANDIRIhttps://bajangjournal.com/index.php/JPM/article/view/10842PELATIHAN DAN PENDAMPINGAN KEPALA KELUARGA TENTANG BAHAYA MEROKOK DI DALAM RUMAH DI KELURAHAN SUNGAI TIUNG KECAMATAN CEMPAKA KOTA BANJARBARU2025-07-19T08:14:23+07:00Evi Risa Marianamevirisa@gmail.comJuanda Juandamevirisa@gmail.comErminawati Erminawatimevirisa@gmail.com<p><em>Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan pengetahuan dan kesadaran Kepala Keluarga tentang bahaya merokok di dalam rumah serta menciptakan lingkungan yang sehat dan bebas dari asap rokok di Kelurahan Sungai Tiung. Melalui tahap pelatihan, demonstrasi asap rokok dan deklarasi rumah bebas asap rokok, kegiatan ini diharapkan mampu meningkatkan pengetahuan, mengubah sikap dan perilaku masyarakat terhadap kebiasaan merokok di dalam rumah. Pendekatan partisipatif dan inovatif dalam penyebaran pesan melalui poster dan stiker juga memperkuat efektivitas intervensi. Hasil menunjukkan peningkatan signifikan dalam pengetahuan, sikap, dan komitmen masyarakat untuk hidup sehat, serta terciptanya rumah bebas asap rokok yang menjadi model praktik baik di komunitas tersebut.</em></p>2025-07-20T00:00:00+07:00Copyright (c) 2025 JURNAL PENGABDIAN MANDIRIhttps://bajangjournal.com/index.php/JPM/article/view/10843PELATIHAN PENGEMBANGAN DAN IMPLEMENTASI GAME EDUKASI SEBAGAI MANAJEMEN MEDIA PEMBELAJARAN DI SMP NEGERI 2 SUNGAI BEREMAS KAB.PASAMAN BARAT2025-07-19T08:21:56+07:00Agus Nurofikagsnin@gmail.comLina Tioagsnin@gmail.comReni Wijayaagsnin@gmail.comSutiyem Sutiyemagsnin@gmail.comHendrik Permanaagsnin@gmail.com<p><em>Learning using computer-based learning multimedia can increase students' learning motivation. One of them is by using digital educational games. However, the use of computer-based subject learning media at SMP Negeri 2 Sungai Beremas is still limited. This study aims to develop digital educational games as learning media on the material of classification of living things. Method: The development of learning media refers to the ADDIE model (Analyze, Design, Development, Implementation and Evaluation). Results: After going through a series of trials, the product was considered "good" and suitable for use in learning. Conclusion: Digital Educational Games show that the media developed has succeeded in increasing students' learning motivation</em></p>2025-07-20T00:00:00+07:00Copyright (c) 2025 JURNAL PENGABDIAN MANDIRIhttps://bajangjournal.com/index.php/JPM/article/view/10844EDUKASI PEMBERIAN EKSTRAK DAUN BINAHONG (ANDREDERA CORDIFOLIA ) DALAM PROSES PENYEMBUHAN ULKUS DIABETIKUM2025-07-19T08:28:26+07:00Devi Kristina Hutagalungdevikristina30@gmail.comDedi Mizwar Tarihorandevikristina30@gmail.comDina Agusmawatidevikristina30@gmail.comNovianti Noviantidevikristina30@gmail.com<p><em>Diabetikum Termasuk Ke Dalam Komponen Yang Mampu Merusak Perkembangan Diabetes Dengan Persentase Sebesar 15% Selama Perjalanan Penyakit. Tujuan Kegiatan ini adalah untuk Mengetahui Efektivitas Ekstrak Daun Binahong Dalam Mempercepat Pross Penyembuhan Luka Pada Pasien Diabetes Melitus. Kegiatan Ini Akan Dianalisis Secara Kuantitatif Menggunakan Metode Statistik, Serta Secara Kualitatif Melalui Pengamatan Langsung Terhadap Perubahan Kondisi Luka. Semua Proses Dan Hasil Kegiatan Kemudian Dirangkum Dalam Bentuk Laporan Akhir Sebagai Bahan Evaluasi Dan Rujukan Untuk Pengembangan Terapi Herbal Di Masa Mendatang. Kegiatan pengabdian kepada masyarakat ini menunjukkan bahwa edukasi mengenai pemanfaatan ekstrak daun binahong (Anredera cordifolia) sebagai terapi pendukung dalam penyembuhan ulkus diabetikum sangat penting dan bermanfaat bagi penderita diabetes melitus maupun keluarga yang merawat</em></p>2025-07-20T00:00:00+07:00Copyright (c) 2025 JURNAL PENGABDIAN MANDIRIhttps://bajangjournal.com/index.php/JPM/article/view/10845MEMBANGUN PRODUK MINUMAN TRADISIONAL BERKUALITAS DAN BERDAYA SAING DI DESA PENTINGSARI, SLEMAN, DIY YOGYAKARTA2025-07-19T08:38:44+07:00Dyah Mustika Wardanidyah.dyk@bsi.ac.idLilik Edi Saputrolilik.les@bsi.ac.idMezi Julianmezi.mzj@bsi.ac.idAlifa Nurul Pasyaalifanrl4@gmail.comNurrokhim Nurrokhimnurrokhim0099@gmail.com<p><em>Pentingsari Village has significant potential in the agricultural sector, particularly in the availability of local food ingredients such as ginger, sappanwood, coffee, lemongrass, cloves, and cinnamon. However, this potential has not been fully utilized by the local population. Limited knowledge and skills in processing food ingredients into value-added products is one of the main challenges faced. This community service activity aims to improve the ability of the Pentingsari Village community to process local food ingredients into creative, economically valuable food products. The methods applied in this activity include identifying local food ingredients, providing counseling and inviting participants, and providing theoretical and practical training in food processing. This activity emphasizes the importance of clean processing, product innovation, and efficient marketing methods. This activity is expected to improve the community's skills and insight in food processing, while encouraging the development of competitive local products in the market. Through this training, it is hoped that there will be an increase in the income and welfare of Pentingsari Village residents, as well as strengthening the local economy by utilizing the potential of available natural resources. Evaluation of this program shows an increase in product quality and an entrepreneurial spirit among participants, which is expected to continue and bring long-term benefits to the village community</em></p>2025-07-20T00:00:00+07:00Copyright (c) 2025 JURNAL PENGABDIAN MANDIRIhttps://bajangjournal.com/index.php/JPM/article/view/10849PENYULUHAN TENTANG KELUARGA BERENCANA (KB) DI DESA NYALABUH DAYA2025-07-20T06:08:03+07:00Qoriatun Ainisayayeni58@gmail.comEmi Yunitaemiyunita@uim.ac.id<p><em>Penyuluhan Keluarga Berencana (KB) di Desa Nyalabuh Daya bertujuan untuk meningkatkan kesadaran dan pengetahuan Masyarakat Nyalabu Daya tentang pentingnya alat kotasepsi yang baik dan sehat. Program ini mencakup pengenalan berbagai metode KB, baik modern maupun tradisional, serta manfaatnya bagi kesehatan reproduksi dan kesejahteraan keluarga. Sosialisasi dilakukan oleh tim dari Puskesmas Kowel melalui metode pertemuan masyarakat, metode pemaparan alat kontrasepsi, serta konsultasi individu bagi masyarakat yang membutuhkan informasi lebih lanjut. Hasil sosialisasi menunjukkan peningkatan partisipasi masyarakat dalam penggunaan alat konservasi dan kesadaran tentang perencanaan jumlah anak dan jarak kelahiran. Dampak positif lainnya adalah meningkatnya kesejahteraan keluarga di desa Nyalabu Daya, baik di bidang ekonomi, kesehatan, dan pendidikan. Pendidikan seperti ini sangat penting untuk mendukung upaya pengendalian populasi dan meningkatkan kualitas hidup masyarakat pedesaan khususnya di desa nyalabu daya</em></p>2025-07-20T00:00:00+07:00Copyright (c) 2025 JURNAL PENGABDIAN MANDIRIhttps://bajangjournal.com/index.php/JPM/article/view/11021OPTIMALISASI PEMBUKUAN MELALUI APLIKASI SI APIK DAN PEMANFAATAN E-COMMERCE SHOPEE SEBAGAI WUJUD DI DIGITAL MARKETING BAGI PELAKU UMKM RUMAH ANYAMAN BERAKIT2025-08-03T21:07:03+07:00Hendy Satriahendysatria@gmail.comMarina Lidyahendysatria@gmail.comNovi Chandra Saputrahendysatria@gmail.comMeidi Yantohendysatria@gmail.comRezario Febriantahendysatria@gmail.com<p><em>In the ever-evolving digital era, Micro, Small and Medium Enterprises (MSMEs) in Indonesia are faced with multiple challenges in financial management and marketing. Despite MSMEs' contribution to Gross Domestic Product (GDP) reaching around 60% and absorbing more than 97% of the workforce, many of them still rely on error-prone manual record-keeping. To overcome this obstacle, Bank Indonesia developed the SiApik application, which aims to assist MSMEs in making financial reports according to accounting standards. In addition, e-commerce platforms such as Shopee provide opportunities for MSMEs to expand their market reach. However, the adoption rate of SiApik and Shopee applications among MSMEs is still low, due to a lack of understanding and limited human resources in the use of digital technology. This research focuses on community service conducted at the Berakit Wicker House, where the KKN team provided training on the use of the SiApik and Shopee apps. The results showed significant improvements in the business owners' financial management and digital marketing capabilities. It is hoped that this program can improve the financial management professionalism of MSMEs, which in turn supports business sustainability and growth in the future</em><em>.</em></p>2025-07-30T00:00:00+07:00Copyright (c) 2025 JURNAL PENGABDIAN MANDIRIhttps://bajangjournal.com/index.php/JPM/article/view/11022PEMANFAATAN KERAJINAN GONGGONG SEBAGAI MEDIA PENINGKATAN KREATIVITAS DAN KETERAMPILAN IBU-IBU DESA BUSUNG DALAM MENDORONG PARIWISATA LOKAL2025-08-03T21:17:51+07:00Salihi Salihisalihi@Stie-Pembangunan.ac.idHasnarika Hasnarikasalihi@Stie-Pembangunan.ac.idAfriyadi Afriyadisalihi@Stie-Pembangunan.ac.idFauzi Fauzisalihi@Stie-Pembangunan.ac.idTommy Munaf salihi@Stie-Pembangunan.ac.id<p><em>Busung Village is one of the tourist villages located in the Seri Kuala Lobam District, Bintan Regency, Riau Islands Province. The majority of its residents work as fishermen, totaling 163 people. To reduce the waste produced from gonggong (a type of sea snail), the local community can utilize the shells to create various handicrafts with marketable value. The main objective of this activity is to increase income, reduce waste, and stimulate the creativity of the women in Busung Village. This training was attended by seven women, all members of the KUBE group. The methods used in this activity include providing information on the economic value that can be gained from processing gonggong waste, as well as hands-on training in making keychains from gonggong shells. The outcome of this community service activity is the increased knowledge of the KUBE members in processing gonggong waste and their ability to independently create handicrafts.</em></p>2025-07-30T00:00:00+07:00Copyright (c) 2025 JURNAL PENGABDIAN MANDIRIhttps://bajangjournal.com/index.php/JPM/article/view/11023CARA PRAKTIS MENCATAT PEMBUKUAN UNTUK PEMILIK UMKM DI DESA LANCANG KUNING2025-08-03T21:26:01+07:00Sri Kurniasri@stie-pembangunan.ac.idNurfitri Zulaikasri@stie-pembangunan.ac.idMasyitah As Saharasri@stie-pembangunan.ac.idAulia Dewi Giztasri@stie-pembangunan.ac.idVanisa Meifarisri@stie-pembangunan.ac.id<p><em>Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran penting dalam mendukung pertumbuhan ekonomi, menyediakan lapangan pekerjaan, dan meningkatkan kesejahteraan masyarakat. Di Indonesia, UMKM memberikan kontribusi signifikan terhadap Produk Domestik Bruto (PDB) dan menjadi pilar ekonomi di banyak komunitas. Namun, salah satu tantangan utama yang dihadapi UMKM adalah manajemen keuangan yang kurang optimal, dengan banyak pemilik UMKM belum menerapkan sistem pencatatan pembukuan yang baik. Di Desa Lancang Kuning, Kabupaten Bintan, UMKM sangat signifikan karena mayoritas penduduk bergantung pada sektor pertanian dan UMKM sebagai mata pencaharian utama. Masalah utama di Desa Lancang Kuning adalah terkait pembukuan keuangan di UMKM, dimana laporan keuangan harus dimiliki untuk mengetahui aliran kas masuk/keluar dan keuntungan setiap bulannya. Untuk menyelesaikan ini, tim melakukan program penyuluhan dan pendampingan pembukuan sederhana menggunakan buku kas. Metodologinya melibatkan penyuluhan tentang pentingnya penyusunan laporan keuangan, praktek pembukuan sederhana dengan contoh pencatatan transaksi, dan pendampingan untuk mengidentifikasi hambatan dan memberikan solusi. Hasil dari program ini adalah meningkatkan kemampuan pelaku UMKM dalam mengelola keuangan mereka dengan cara mengetahui aliran uang masuk dan keluar dari usaha mereka. Dengan memahami pentingnya pembukuan dan menerapkan metode yang tepat, diharapkan UMKM dapat meningkatkan efisiensi, transparansi, dan profitabilitas bisnis mereka.</em></p>2025-07-30T00:00:00+07:00Copyright (c) 2025 JURNAL PENGABDIAN MANDIRIhttps://bajangjournal.com/index.php/JPM/article/view/11024TRANSFORMASI KETERAMPILAN PEMASARAN MELALUI PENDAMPINGAN DIGITAL MARKETING BAGI PELAKU KUBE DI DESA KUALA SEMPANG KECAMATAN SERI KUALA LOBAM KABUPATEN BINTAN2025-08-03T21:41:58+07:00Tubel Agusventl7abel@gmail.comSelvi Fauzartl7abel@gmail.comMuhammad Rizkitl7abel@gmail.comAgustinus Sihombingtl7abel@gmail.comMuqtafin Muqtafintl7abel@gmail.comNanda Kristia Santosotl7abel@gmail.com<p><em>Kuala Sempang Village, located in Bintan Regency, is known for its local products, such as snacks and chips made from agricultural and plantation produce. However, the limited knowledge and skills in digital marketing pose a significant challenge for members of the Joint Business Group (Kelompok Usaha Bersama, KUBE) in developing their businesses. To address this issue, the Community Service Program (KKN) Group 2 in Kuala Sempang Village conducted digital marketing mentoring aimed at training KUBE members to understand and apply digital-based marketing strategies. The benefits of this activity include enhancing KUBE members' understanding of using social media and digital marketing, which is expected to improve product competitiveness and expand market reach. Evaluation results indicate that participants successfully grasped the fundamentals of digital marketing, although some still require further strengthening in specific aspects. It is recommended that the village government continue to provide support and access to digital technology to ensure the sustainable growth of these businesses. In conclusion, this mentoring initiative has positively contributed to local economic development through digital transformation</em></p>2025-07-30T00:00:00+07:00Copyright (c) 2025 JURNAL PENGABDIAN MANDIRIhttps://bajangjournal.com/index.php/JPM/article/view/11015PENERAPAN PEMBUKUAN SEDERHANA PADA PELAKU UMKM DI DESA TOAPAYA UTARA2025-08-03T19:38:23+07:00Andreas Putranta Sitepuandresputranta.sitepu231@gmail.comM. Isa Alamsyahbanaandresputranta.sitepu231@gmail.comBambang Sambodoandresputranta.sitepu231@gmail.comRisgar Friassantanoandresputranta.sitepu231@gmail.comRanat Mulia Pardedeandresputranta.sitepu231@gmail.com<p><strong><em> </em></strong><em>Micro, Small, and Medium Enterprises (MSMEs) played an important role in both local and national economies. However, most MSME actors in Toapaya Utara Village, such as Setia Rasa Snack & Catering, Feni Fino, and Cabe Pak Suliah, did not understand the importance of simple bookkeeping for managing their business finances. The objective of this community service program was to enhance the understanding of MSME actors regarding simple bookkeeping through stages of surveys, implementation, monitoring, and evaluation. The results showed that MSME owners began to understand how to record financial transactions regularly, distinguish between business and personal funds, and recognize the significance of bookkeeping in supporting business sustainability. This training was expected to help MSME actors manage their business finances more effectively and support the development of their businesses in the future.</em></p>2025-07-30T00:00:00+07:00Copyright (c) 2025 JURNAL PENGABDIAN MANDIRIhttps://bajangjournal.com/index.php/JPM/article/view/11016PENERAPAN STRATEGI PEMASARAN PADA UMKM DESA TELUK SASAH (STUDI KASUS PADA KUBE KENANGA)2025-08-03T20:09:13+07:00Anggia Sekar Putrianggia.sekar@dosen.stie-pembangunan.ac.idYuritanto Yuritantoanggia.sekar@dosen.stie-pembangunan.ac.idYusrizal Yusrizalanggia.sekar@dosen.stie-pembangunan.ac.idAlfi Hendrianggia.sekar@dosen.stie-pembangunan.ac.idMaryati Maryatianggia.sekar@dosen.stie-pembangunan.ac.idMarsudi Marsudianggia.sekar@dosen.stie-pembangunan.ac.idRaja Hardiansyahanggia.sekar@dosen.stie-pembangunan.ac.id<p><em>Service activities through Discussions with MSMEs and Brand Identity Creation which were initiated by KKN students from STIE Pembangunan Tanjungpinang are one solution to increase the understanding of MSME actors regarding various marketing strategies that can be applied in their businesses. By providing a better understanding of modern marketing techniques, this program aims to help MSMEs identify and exploit existing market opportunities. Apart from that, this program also aims to build a network between MSME players who can support each other in business development. The targets for this program are members of Kube Kenaga, Teluk Sasah Village. Based on the observations made, this discussion activity was carried out well and was attended by 8 members of the kube ylang. Participants gave positive responses by actively conducting questions and answers to STIE Pembangunan Tanjungpinang students. Brand identity creation activities also received a good response from MSME players, because a consistent identity can increase customer confidence in the products offered.</em></p>2025-07-30T00:00:00+07:00Copyright (c) 2025 JURNAL PENGABDIAN MANDIRIhttps://bajangjournal.com/index.php/JPM/article/view/11017PENDAMPINGAN PENENTUAN HARGA POKOK PRODUKSI (HPP) DAN HARGA JUAL PADA UMKM DI DESA BUSUNG2025-08-03T20:20:23+07:00Charly Marlindacharly@stie-pembangunan.ac.idRanti Utamicharly@stie-pembangunan.ac.idRachmad Chartadycharly@stie-pembangunan.ac.idPutri Dwi Novrinacharly@stie-pembangunan.ac.idNovica Indriatycharly@stie-pembangunan.ac.id<p><em>This community service activity was conducted to assist MSME (Micro, Small, and Medium Enterprises) actors in Busung Village, Seri Kuala Lobam Subdistrict, Bintan Regency, in understanding the concept of Cost of Goods Manufactured (COGM) and determining the appropriate selling price for their products. Busung Village is an archipelago region where most of the population are fishermen and face economic limitations due to weather conditions. This program aims to enable MSMEs to accurately calculate COGM, allowing them to set competitive and profitable selling prices. The activity was carried out door- to-door, providing individual guidance. The methods used included interviews, socialization, training, and understanding evaluations. The results of the assistance indicated a significant increase in MSME actors' understanding of COGM and product pricing. Thus, this program positively contributes to improving business management skills for the residents of Busung Village</em></p>2025-07-30T00:00:00+07:00Copyright (c) 2025 JURNAL PENGABDIAN MANDIRIhttps://bajangjournal.com/index.php/JPM/article/view/11018PENERAPAN DIGITAL MARKETING SEBAGAI SOLUSI PEMASARAN EFEKTIF BAGI PELAKU USAHA KERIPIK SINGKONG KUBE MELATI DI DESA TEMBELING2025-08-03T20:30:38+07:00Dwi Septi Haryanidwiseptih@stie-pembangunan.ac.idOctojaya Abriyosodwiseptih@stie-pembangunan.ac.idBetty Leindaritadwiseptih@stie-pembangunan.ac.idImran Ilyasdwiseptih@stie-pembangunan.ac.idSatrio Bimo Syahputrodwiseptih@stie-pembangunan.ac.idUlfa Oktavani Nasutiondwiseptih@stie-pembangunan.ac.id<p><em>In the development of the digital era, digital-based marketing has become a significant tool for small and medium enterprises (SMEs) to expand market reach and enhance competitiveness. This study focuses on the implementation of digital marketing strategies for cassava chips businesses managed by the Joint Business Group (KUBE) Melati in Tembeling Village. The community service activities carried out included training on the use of social media, e-commerce platforms, and the creation of digital promotional content. The methods applied consisted of observation, initial interviews, practical training, and the process of monitoring and evaluating implementation. The results of this program indicate an improvement in the understanding and skills of SMEs in utilizing digital media, such as creating business accounts on Instagram and Facebook, as well as optimizing Google Maps to facilitate consumer access. The implementation of digital marketing has proven effective in increasing product visibility and sales potential, contributing positively to the local economy. These findings highlight the importance of digital empowerment for SMEs as a key strategy to drive sustainable growth</em></p>2025-07-30T00:00:00+07:00Copyright (c) 2025 JURNAL PENGABDIAN MANDIRIhttps://bajangjournal.com/index.php/JPM/article/view/11019PENERAPAN STRATEGI PEMASARAN DAN REBRANDING PADA UMKM DESA TOAPAYA UTARA2025-08-03T20:49:35+07:00Eka Kurnia Saputrahermanlawyer73@gmail.comM Syafnurhermanlawyer73@gmail.comHerman Hermanhermanlawyer73@gmail.comEko Murti Saputrahermanlawyer73@gmail.comIndra Bastian Tahirhermanlawyer73@gmail.comMuhammad Mu’azamsyahhermanlawyer73@gmail.com<p><em>This research discusses the implementation of marketing and rebranding strategies in Micro, Small and Medium Enterprises (MSMEs) in North Toapaya Village. Against the background of the village's economic potential, this research aims to improve the competitiveness of MSMEs through training and mentoring in marketing management and product branding. The methods used include observation, interviews, and training that focuses on developing packaging designs, logos, and product legality such as PIRT Certificates. The results of this program show an increase in turnover, expansion of market reach, and increased consumer confidence in local products. It is hoped that the implementation of this strategy can be the first step to better economic growth for MSMEs in North Toapaya Village.</em></p>2025-07-30T00:00:00+07:00Copyright (c) 2025 JURNAL PENGABDIAN MANDIRIhttps://bajangjournal.com/index.php/JPM/article/view/11020PENGARUH DIGITAL MARKETING DALAM MENINGKATKAN PEMASARAN PADA UMKM DI DESA BUSUNG2025-08-03T20:58:33+07:00Evita Sandraevitasandra.es@gmail.comAhmad Yanievitasandra.es@gmail.comSurya Kusumahevitasandra.es@gmail.comFatahuddin Fatahuddinevitasandra.es@gmail.comAbdul Basyidevitasandra.es@gmail.com<p><em>This study aims to analyze the influence of digital marketing in improving the marketing of MSME products in Busung Village, Bintan. Busung Village has several superior products, such as gonggong crackers, which have the potential to be marketed more widely. This community service program is carried out through training and mentoring which includes branding strategies, use of social media, and marketplace management. The results of the activities show an increase in understanding and application of digital marketing by MSME players, which has an impact on increasing the number of orders and income. However, there are still challenges such as limited internet access and difficulties in creating consistent content. Therefore, further training and infrastructure support are needed to optimize the potential of digital marketing for MSMEs. With increased support, MSMEs in Busung Village have the potential to expand their market reach, improve their competitiveness, and contribute to local economic growth.</em></p>2025-07-30T00:00:00+07:00Copyright (c) 2025 JURNAL PENGABDIAN MANDIRIhttps://bajangjournal.com/index.php/JPM/article/view/11031WORKSHOP KEWIRAUSAHAAN MEMBANGUN BISNIS MELALUI PENERAPAN TEKNOLOGI DIGITAL2025-08-05T10:18:46+07:00Chowal Jundy Kumorochowaljundy57@gmail.comLambok Rommy Sulaemanlambokrommy94@gmail.comRizaldi Putrarizaldiputra84@gmail.comMemet Sanjayamemetsanjaya@gmail.comDeni Utamadeniutama32@gmail.comPutri Nurazizahputrinurazizah67@gmail.comDavina Clarissa Rabbaniclarissarabbani@gmail.comNeng Siti Fathimahnengsiti0453@gmail.com<p><em>The high unemployment rate in Bekasi Regency, reaching 9.37% in 2023, presents a pressing issue amidst the region's rapid industrial development. Intense job market competition and the low entrepreneurial interest among senior high school and vocational students further narrow opportunities for youth to achieve economic independence. This community service program aims to foster entrepreneurial spirit and enhance digital competencies among students through a workshop titled “Entrepreneurship Workshop: Building a Business through the Application of Digital Technology.” The workshop was conducted in person at Takumi Polytechnic using a participatory and hands-on approach, including activities such as Business Model Canvas development, digital brand creation, and simulations of digital marketing via social media and online platforms. A total of 78 students from various high schools and vocational schools in Bekasi participated in the program. The results showed a significant improvement in students’ understanding of digital entrepreneurship concepts, as indicated by higher post-test scores and their ability to design and pitch tech-based business ideas. Evaluation data revealed that 91% of participants expressed interest in launching their own digital ventures after the training. The workshop not only expanded entrepreneurial awareness but also led to the establishment of a follow-up community called Digitalpreneur Muda Bekasi as a platform for collaboration and peer learning. This program is expected to serve as a replicable model for digital entrepreneurship education and contribute to local economic development through youth-led innovation</em></p>2025-07-30T00:00:00+07:00Copyright (c) 2025 JURNAL PENGABDIAN MANDIRIhttps://bajangjournal.com/index.php/JPM/article/view/11032INOVASI TEKNOLOGI UNTUK PELAYANAN MASYARAKAT: SOLUSI DIGITAL PENCATATAN PENDUDUK DI ERA 4.02025-08-05T10:29:45+07:00Rizaldi Putrarezaldiputra47@gmail.comMemet Sanjayamemetsanjaya@gmail.comLambok Rommy Sulaemanlambokrommy94@gmail.comChowal Jundy Kumorochowaljundy57@gmail.comDeni Utamadeniutama32@gmail.comKinanti Dwi Adeliakinandwiadelia309@gmail.comTessalonika Audry Polnayatessalonika76@gmail.com<p><em>Mega Regency Housing, particularly RW 016, still uses a manual resident registration system, which causes administrative issues such as delays in services, data inaccuracy, and difficulties in tracking important events like deaths, relocations, and elections. This study aims to identify the problems in the current system and design an innovative digital solution based on information technology. A descriptive qualitative approach was used through in-depth interviews, observations, documentation, and focus group discussions. The findings indicate that a digital system has high potential to improve the efficiency and accuracy of public services at the RW level. However, successful implementation depends heavily on human resource readiness, infrastructure support, and policy backing. Therefore, digitalization of resident registration at the RW level must be carried out gradually, inclusively, and sustainably</em></p>2025-07-30T00:00:00+07:00Copyright (c) 2025 JURNAL PENGABDIAN MANDIRIhttps://bajangjournal.com/index.php/JPM/article/view/11060PENDAMPINGAN PELATIHAN PEMELIHARAAN DAN REJUVINASI TANAMAN KOPI ROBUSTA DI KEBUN POLITEKNIK NEGERI JEMBER2025-08-09T07:54:20+07:00Hatmiyarni Tri Handayanihatmiyarni@polije.ac.idDian Hartatiehatmiyarni@polije.ac.idUjang Setyokohatmiyarni@polije.ac.id<p><em>Coffee is one of the plantation commodities that plays an important role as foreign exchange for the country. Politeknik Negeri Jember has a collection garden that includes non-productive robusta coffee plants, which can no longer be used for student practicals, research, and coffee production due to their very limited productivity. The maintenance and rejuvenation of the coffee plants have not been carried out optimally. The purpose of this activity is to provide guidance on the maintenance and rejuvenation of robusta coffee plants. The methods used in this activity are discussion and practical work. This activity enables technicians, lecturers, and students at Politeknik Negeri Jember to learn how to properly maintain and rejuvenation robusta coffee plants and to evaluate what has been done previously. The target for the implementation of this activity is 90%, indicating that it can be said that this activity has been successful.</em></p>2025-07-30T00:00:00+07:00Copyright (c) 2025 JURNAL PENGABDIAN MANDIRI