ANALISIS SWOT PADA PERUSAHAAN MULTINASIONAL KENTUCKY FRIED CHICKEN (KFC)

Authors

  • Yulfiswandi Yulfiswandi Universitas Internasional Batam
  • Benwanto Ardiyano Universitas Internasional Batam
  • Gelasia Gwyneth Universitas Internasional Batam
  • Supriyadi Arifin Universitas Internasional Batam

DOI:

https://doi.org/10.53625/jcijurnalcakrawalailmiah.v2i5.4632

Keywords:

Strengths, Weaknesses, Opportunities, Threats

Abstract

This research was conducted because it has the aim of understanding and knowing the implementation techniques in the KFC (Kentucky Fried Chicken) company strategy. The research was conducted using the SWOT analysis method, with the aim of knowing the four elements, namely strengths, weaknesses, opportunities and threats that exist in PT Fast Food Indonesia. Data collection techniques are used to show the advantages and disadvantages of KFC companies. And the results show that the advantages outweigh the disadvantages. This means that the management of the KFC company has implemented the right strategy in running the business. This of course must be maintained and continuously improved by the management so that this company can still compete with new companies in the same field.

Author Biographies

Yulfiswandi Yulfiswandi, Universitas Internasional Batam

Fakultas Ekonomi

Benwanto Ardiyano, Universitas Internasional Batam

Fakultas Ekonomi

Gelasia Gwyneth, Universitas Internasional Batam

Fakultas Ekonomi

Supriyadi Arifin, Universitas Internasional Batam

Fakultas Ekonomi

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Published

13-01-2023

How to Cite

Yulfiswandi, Y., Benwanto Ardiyano, Gelasia Gwyneth, & Supriyadi Arifin. (2023). ANALISIS SWOT PADA PERUSAHAAN MULTINASIONAL KENTUCKY FRIED CHICKEN (KFC). Jurnal Cakrawala Ilmiah, 2(5), 2001–2008. https://doi.org/10.53625/jcijurnalcakrawalailmiah.v2i5.4632

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