ANALISIS STRATEGI USAHA KECIL MENENGAH (UKM) INDONESIA BERDAYA UNGGUL SEBAGAI UPAYA MEMASUKI BISNIS GLOBAL PADA UKM NOQTAH ART TANGERANG SELATAN BANTEN
DOI:
https://doi.org/10.53625/jcijurnalcakrawalailmiah.v2i7.5282Keywords:
SME Strategy, Empowerment, Global BusinessAbstract
Small and Medium Enterprises (SMEs) have proven to be an important pillar in contributing to the Indonesian economy, by being able to contribute to GDP growth of 61.07%. With the increasingly massive growth of SMEs, the right strategy is needed so that SMEs have superior power to compete in the domestic context or even to enter global business. This global business can be used as a momentum and opportunity for SMEs to be able to develop their business to become superior. Of course, in entering this global business scope, the right strategy is needed. This study in the form of an article uses a descriptive method with literature study as a data collection technique by collecting from various literature as a basis for arguments. Through this article, it also tries to investigate and analyze the right strategy to be applied to Noqtah Art SMEs in entering the global business sphere which has better future business prospects.
References
Achmadi, A., dan Narbuko. (2015). Metodologi Penelitian. Jakarta: Bumi Aksara.
Afriani, Fauziah. 2020. “Peluang Usaha Kecil Menengah (UKM) Dalam Ekonomi Indonesia”. Economica Saharia, 1(2), 13-31.
Fiati, Rina., dan Zuliyati. (2016). “Strategi Pengembangan Jaringan Usaha UMKM Pigura Kaligrafi Memasuki Pasar Ekspor”. Jurnal DIANMAS, 5(1), 53-62.
Hendriyanto, A. (2015). Analisis pengaruh jaringan usaha dan inovasi terhadap kinerja UMKM. Jurnal Ilmu Manajemen Dan Akuntansi Terapan (JIMAT), 6(1), 44-49.
Indonesia. Undang-Undang No. 28 Tahun 2020 tentang Usaha Mikro, Kecil, Dan Menengah. Lembaran Negara RI Tahun 2004. Sekretariat Negara. Jakarta.
Kementrian Koordinator Bidang Perekonomian. (2021). UMKM Menjadi Pilar Penting dalam Perekonomian Indonesia. Diakses melaluihttps://ekon.go.id/publikasi/detail/2969/umkm-menjadi-pilar penting-dalam-perekonomian-indonesia
Menkominfo. (2021). Inilah Dukungan Pemerintah Agar UMKM Go Digital dan Go Global. Diakses melalui https://kominfo.go.id/content/detail/36064/inilah-dukungan-pemerintah agar-umkm-go-digital-dan-go global/0/berita.
Nazir, Mohammad. (2013). Metode Penelitian. Bogor: Ghalia Indonesia.
Rachmawati, Mariana., etc. (2021). “Menciptakan UMKM Unggul dan Terstandarisasi Dalam Memasuki Bisnis global”. Jurnal Pengabdian Dharma Laksana Mengabdi Untuk Negeri, 3(2), 117-123.
Sugiarto, Eddy Cahyono. (2018). Ekonomi Kreatif Masa Depan Indonesia. Diakses melalui https://www.setneg.go.id/baca/index/ekonomi_kreatif_masa_depan_indonesia
Yuliaty, Tetty., etc. (2020). “Strategi UMKM Dalam Menghadapi Persaingan Bisnis Global”. Journal Management, Business, and Accounting, 19(3), 293-308.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Jurnal Cakrawala Ilmiah
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.