STRATEGI PROMOSI DALAM MENINGKATKAN PENJUALAN PRODUK UNGGUL “NPK PUSRI“ DI PT PUPUK SRIWIDJAJA PALEMBANG
Keywords:
Promotion Strategy, NPK PUSRI, PT Pupuk Sriwidjaja PalembangAbstract
Pupuk Indonesia has a commitment to support food security in this country. This led Pupuk Indonesia to transform into a complete and integrated agricultural solution provider. In increasing interest in innovation within Pupuk Indonesia, innovation must be part of KPIs up to the work unit level. By designing and executing promotional strategies through socialization well, PT Pupuk Sriwidjaja Palembang can strengthen its brand image, increase sales, and build better relationships with customers and other stakeholders. This study used a qualitative approach with observation and interviews. Based on the research that the author conducted, the conclusion of promotional activities by means of socialization plays an important role in creating brand awareness of PT Pupuk Sriwidjaja Palembang among potential customers and the general public. By demonstrating their products or services live, companies can give audiences a real experience of the value and benefits they offer.
References
Agus Hermawan (2012) Komunikasi Pemasaran. Jakarta, Erlangga.
Dzikrullah, m. R. R. (2021). Peranan promosi dalam usaha meningkatkan penjualan produk minuman mizone pada pt. Sinar hoki banjarmasin (doctoral dissertation, universitas islam kalimantan mab).
Hendro, J. (2018). Pengaruh Promosi Terhadap Penjualan Produk Pupuk Organik Hemal Bio Di Pt.
Hemal Agrinusa Jakarta. Jurnal STEI Ekonomi, 27(02), 194-207. Pengaruh Joerianto,W.(2007). Promosi Dalam Meningkatkan Penjualan Produk Jasa Pt. Abc Energi (Energy
Carrier) (Doctoral Dissertation, Universitas Mercu Buana Jakarta-Menteng).
Kotler dan Keller (2009 : 190) Manajemen Pemasaran. Edisi 13 Jilid 2, Jakarta ; Erlangga. Musriansyah, A. (2022). Peranan Strategi Promosi Dalam Usaha Meningkatkan Penjualan Produk
Kosmetik Diosys Colour Pada Pt. Rezeki Kita Kabupaten Banjar (Doctoral Dissertation, Universitas Islam Kalimantan Mab).
Rankuti, Freddy. (2009) Strategi Promosi dan Analisis Kasus Integrated Markrting. Jakarta : Gramedia Pustaka Utama.
Suryanta, D. I., & Novalinda, R. (2023). Pengaruh Strategi Promosi Terhadap Peningkatan Penjualan Kacamata Di Optik Duta Kampar Riau. Jurnal Ekonomika Dan Bisnis, 3(1), 89- 95..
Swasta Basu dan Irawan (2008) Manajemen Pemasaran. Modern, Liberty Offset, Yogyakarta. Swasta dan Irawan (2005) Faktor Faktor Yang Mempengaruhi Penjualan Edisi Kedua. Cetakan Kedelapan. Jakarta : Penerbit Liberty.
Swastha, B. (2010). Manajemen Penjualan: Pelaksanaan Penjualan. Yogyakarta: BPFE.
Togodly, E., Tarore, H. S., & Tumbel, T. M. (2018). Pengaruh Promosi terhadap Peningkatan Penjualan pada Koperasi Serba USAha Baliem Arabica di Kabupaten Jayawijaya. Jurnal Administrasi Bisnis (JAB), 6(001)
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Jurnal Cakrawala Ilmiah
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.