GAYA KOMUNIKASI YOUTUBER MEDY RENALDY DALAM MEREVIEW ACTION FIGURE DI YOUTUBE

Authors

  • Avaldo Jales Nugroho Ilmu Komunikasi, STIKOM Interstudi Jl. Wijaya II, No. 62 Jakarta 12160
  • Wirda Yulita Putri Ilmu Komunikasi, STIKOM Interstudi Jl. Wijaya II, No. 62 Jakarta 12160

Keywords:

Communication Style, Medy Renaldy,Content Review,, Youtube, Action figure

Abstract

Communication style is a person's way of interacting with others with the intention of providing an understanding of the verbal and nonverbal messages conveyed by the communicator as the sender of the message to the communicant as the recipient of the message depending on the situation at hand. This study aims to describe the communication style used by Medy Renaldy in the action figure review video content on Medy Renaldy's youtube channel by using data obtained from in-depth interviews with informants and observations on the 3 most watched action figure review videos on Medy's youtube channel. Renaldy. This research is a qualitative research with case study method. The results of the study found that the communication style used by Medy Renaldy in the action figure review video content on Medy Renaldy's youtube channel was the equalitarian style, as well as the discovery of aspects contained in Medy Renaldy's communication style, namely dramatic and friendly, and the use of verbal and nonverbal communication. that Medy Renaldy uses, such as gestures, facial expressions, and intonation, as well as obstacles that come to Medy Renaldy.

References

Afriana, F. (2019). Hierarki Efek Model Pada Tayangan Iklan Youtube. Communication.

Alexandratos, J. (2017). Articulating The Action Figure (Jonathan Alexandratos (ed.)). McFarland & Company, Inc. www.mcfarlandpub.com

Anindita, H. (2020). Gaya Komunikasi : Pengertian, Aspek, dan Jenisnya.

i. Communication.

Atih, A. (2015). Komunikasi Verbal dan Non Verbal dalam hubungan interpersonal.

ii. Communication.

Ayun, P. Q. (2015). Fenomena Remaja Menggunakn Media Sosial dalam Membentuk Identitas. Communication.

Balakrishnan, J., & Griffiths, M. D. (2017). Social media addiction: What is the role of content in YouTube? Journal of Behavioral Addictions, 6(3),

364–377.

iii. https://doi.org/10.1556/2006.6.2 017.058

Brogan, C. (2010). Social Media 101: Tactics and Tips to Develop Your Business Online.

Bungin, M. B. (2017). Penelitian Kualitatif: Komunikasi, Ekonomi, Kebijakan Publik, dan Ilmu Sosial Lainnya. Kencana Prenada Media Group.

Cangara. (2011). Pengantar Ilmu Komunikasi. PT RajaGrafindo Persada.

Creswell. (2015). Mixed methods approach in the theses of a postgraduate program in education: analysis in the light of Creswell1*. Educacao e Pesquisa, 47, 1–17. https://doi.org/10.1590/S1678- 4634202147243789

Danim, S. (2019). The development of group counselling assessment instruments. International Journal of Scientific and

iv. Technology Research, 8(10),

267–272.

Danny, D. (2017). No Title. In

Youtube Statistics.

Dasrun, H. (2012). Komunikasi Antarpribadi dan Medianya. Graha Ilmu.

Dellarocas, C. (2013). The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms.

Djoko Murdowo Penelitian, M. (2017). PENDIDIKAN KARAKTER BERBASIS ASRAMA UNTUK PEMBINAAN NILAI-NILAI BUDAYA ORGANISASI.

Dr. Mohammad Mahpur, M. S. (2019). Memantapkan Analisis Data Kualitatif Melalui Tahapan Koding.

Erving, G. (1959). The presentation of self in everyday life.

Doubleday.

Evans, R. . (2010). the man and his ideas. New York Praeger.

Faisal, W. (2010). Komunikasi Verbal dan Nonverbal.

Communication.

Gora. Irwanto. (2019). No Title. Gunawan, I. (2015). No Title. Studi

Kasus (Case Study) Universitas Negeri Malang, 1(2), 15.

Hadi, I. P. (2020). PENELITIAN

MEDIA KULITATIF(Filosofi Penlitian,Paradigma,Rentang Teori,Langka-Langkah

Penelitian). PTRAJAGRAFINDO PERSADA: Anggota IKAPI.

Hardeanto, R. (2017). Gaya Komunikasi Penyiar Acara Musik Di Radio RAMALOKA FM. Communication.

Hasanah, H. (2017). Teknik-teknik Observasi (Sebuah Alternatif Metode Pengumpulan Data Kualitatif Ilmu-Ilmu Sosial).

Jurnal Komunikasi.

Hendrarto, D. (2019). Strategi Public Relations Radio Delta FM Dalam Mempertahankan Pendengar Melalui Media Sosial. Communication.

Ivan, H. (2012). Memahami Gaya Komunikasi. Communication.

Jalaludin, R. (2007). Psikologi Komunikasi. Remadja Karya,1989.

Jenkins, H. (2007). Nine Propositions Towards a Cultural Theory of YouTube. 5– 8.

Jovanovic, P. (2016). Impact of Advertising Appeals on Purchase Intention. Philip Morris International.

Kuria, G. . (2019). Literature Review: Leader Communication Styles and Work Outcomes.

International Journal of Scientific & Engineering Research, 1. http://www.ijser.org

Lackermair. (2013). Importance of Online Product Reviews from a Consumer’s. Perspective.

Communication.

Makmur, R. (2016). Gaya dan Karakter Komunikasi Politik Presiden Joko Widodo.

Communication, 1, 1–35. https://doi.org/10.36080

Mc. Quail, D. (2011). Teori

Komunikasi Massa : Salemba Hunaika.

Mc. Quail, D. (2018). Teori Komunikasi Massa McQuail (Putri Iva Izzati (ed.)). Salemba Humanika.

McLuhan. (n.d.). Understanding New Media : Extending Marshall McLuhan.

Mo, & Fan. (2015). Effect of Online Reviews on Consumer Purchase Behavior. Journal of Service Science and Management.

Marketing.

Mulyana, D. (2013). Metodologi Penelitian Kualitatif: Paradigma Baru Ilmu Komunikasi Dan Ilmu Sosial Lainnya. Remaja Rosdakarya.

Nasrullah, R. (2017). Media Sosial : Perspektif Komunikasi, Budaya, dan Sosioteknologi. Simbiosa Rekatama Media.

Ngalimun. (2017). Ilmu Komunikasi Sebuah Pengantar Praktis.

Pustaka Baru Press.

Norton. (2012). Communication Style Theory,Appliaction and Measures. In Communication.

Sage Publisher.

Novera, K. (2019). Pengaruh Internet of Things (IoT) pada Education Business Model.

Teknologi Informasi, 13, 50.

O’brien, M. . (2011). ). I’ll have what she’s having: Mapping social behavior.

Communication.

Oktavianti, I, Irwansyah, R. (2019).

Actor network in technology mediated communications network: A study of news gathering network by journalist. Communication.

Onong Uchjana, E. (2015).

Komunikasi: Teori dan Praktek. PT. Remaja Rosdakarya.

Pace, S. (2008). No Title. YouTube: An Opportunity for Consumer Narrative Analysis? Qualitative Market Research, 2, 213–226.

Patton, M. (2003). Paradigma Konstruktivis. 96–97.

Polit, H., & Beck. (2014).

Menggunakan Studi Kasus Sebagai Metode Ilmiah Dalam Psikologi. Psikologi, 26(2), 126.

Puntoadi, D. (2011). Menciptakan Penjualan melalui Social Media. PT.Elex Media Komputindo.

Purnama, H. (2011). Media Sosial di Era Pemasaran 3.0. Corporate and Marketing Communication.

Rama. (2018). Citra diri Universitas Gunadarma kampus kalimalang dan SMA negri 8 Bekasi.

Communication.

Ruslan, R. (2010). Teori Komunikasi: Perspektif,Ragam dan Aplikasi. Rineka Cipta.

Ryan V, S. (2020). History of Collectible Action Figures. Communication.

Stewart L, T., & Sylvia, M. (2001). Human Communication, Prinsip dasar-dasar. PT. Remaja Rosdakarya.

Sugiarto, S. (2017). Menyusun Proposal Penelitian Kualitatif : Skripsi dan Tesis. Qualitative Research & Evaluation Methods.

Sugiyono. (2018). METODE PENELIATIAN KUALITATIF

(Sofia Yustiyani Suryandari (ed.); ke-3 tahun). ALFABETA CV.

Suparman, Rahmawati Latief, A. F. A. (2021). GAYA KOMUNIKASI SELEGRAM PEREMPUAN MAKASSAR (PEMBENTUKAN CITRA

DIRI) Rahmawati Latief. Jurnal Kajian Ilmu Komunikasi Juli, 23(2), 1–10.

Susanto, P. (2019). Curiosity as an Effective In-stream Advertising Appeal: Visual and Textual.

Komunikasi.

Tambunan, N. (2018). Pengaruh Komunikasi Massa Terhadap Audiens. JURNAL SIMBOLIKA: Research and Learning in Communication Study, 4(1), 24.

https://doi.org/10.31289/simboll ika.v4i1.1475

The Guardians. (2014). ). Vloggers must clearly tell fans when

they’re getting paid by advertisers, ASA rules. Communication.

Uchjana, E. (2014). Dinamika Komunikasi. Remaja Rosdakarya.

Westenberg, W. (2016). The influence of YouTubers on teenagers A descriptive research about the role YouTubers play The influence of YouTubers on teenagers. Communication, 1–35.

Widjaja, H. A. . (2000). Ilmu komunikasi pengantar studi. Rineka Cipta.

Widyo, N. (2010). Modul Teori Komunikasi Verbal dan Nonverbal. Communication.

Wright, C. R. (2018). Mass Communication: A. Sociological Perspektif. Communication.

Zarella. (2010). Bijak dalam menggunakan media sosial. Komunikasi.

Downloads

Published

25-10-2024

How to Cite

Avaldo Jales Nugroho, & Wirda Yulita Putri. (2024). GAYA KOMUNIKASI YOUTUBER MEDY RENALDY DALAM MEREVIEW ACTION FIGURE DI YOUTUBE. Jurnal Cakrawala Ilmiah, 4(2), 21–44. Retrieved from https://bajangjournal.com/index.php/JCI/article/view/8765

Issue

Section

Articles