BUSINESS STRATEGY ASSISTANCE AND TRAINING FOR MICRO, SMALL, AND MEDIUM ENTERPRISES
Keywords:
Business Strategy Assistance, Training, Micro, Small, and Medium EnterprisesAbstract
The purpose of this community service activity is to socialize business strategy assistance and training for micro, small, and medium enterprises. Based on the problems found and formulated, the problem-solving framework carried out through this community service activity is to socialize digital marketing business strategies in order to help increase sales to micro, small, and medium enterprises. The implementation of this community service activity is carried out using lecture, tutorial, and discussion methods. This socialization activity is very beneficial for micro, small, and medium enterprises who have businesses. Through this outreach activity, it is hoped that it can increase awareness of micro, small, and medium enterprises actors in East Medan District, Medan City, North Sumatra Province to start practicing using Facebook or Instagram for product promotion.
References
Ariyanto, Aris, Wongso, Fery, Wijoyo, Hadion, Indrawan, Irjus, Musnaini, Akbar, Mada Faisal, Anggraini, Nia, Suherman, Suryanti, & Devi, Wiara Sanchia Grafita Ryana. (2021). Strategi Pemasaran UMKM di Masa Pandemi. Solok: Penerbit Insan Cendekia Mandiri.
Asosiasi Penyelenggara Jasa Internet Indonesia. (2020). Jumlah Pengguna Internet di Indonesia. https://databoks.katadata.co.id/, Retrieved on date 8 Juni 2021.
Chakti, A.G. (2019). The Book of Digital Marketing. Jakarta: Celebes Media Perkasa.
Fuad, M., Christin H, Nurlela, Sugiarto, & Paulus, Y.E.F. (2000). Pengantar Bisnis. Jakarta: Gramedia Pustaka Utama.
Kurdhi, Nughthoh Arfawi, Sunarta, Desy Arum, Oktavianty, Nur, Nikmatullah, Jenita, Hatta, Heliza Rahmania, Ali, Helmi, Pandiangan, Saut Maruli Tua, Asrahmaulyana, & Rahman, Abdul. (2023). Statistika Ekonomi. ISBN: 978-623-8157-48-8. Batam: Penerbit Cendikia Mulia Mandiri.
Pandiangan, Saut Maruli Tua. (2023). Effect of Packaging Design and E-Satisfaction on Repurchase Intention with Quality of Service as an Intervening Variable to the Politeknik Unggulan Cipta Mandiri Students Using E-Commerce Applications. Journal of Production, Operations Management and Economics (JPOME), 3(4), 51-58. http://journal.hmjournals.com/index.php/JPOME/article/view/2350.
Ratnawita, Pandiangan, Saut Maruli Tua, Pratomo, Arief Budi, Saputra, Eka Kurnia, & Nuryanto, Uli Wildan. (2023). Analysis of the Experience of Teachers on Student Achievement in Economics at Private High School. Edumaspul: Jurnal Pendidikan, 7(1), 522-526. https://ummaspul.e-journal.id/maspuljr/article/view/5555.
Sidiq, Rahman. (2020). Teknik Berjualan dengan Digital Marketing: Optimalkan Sosial Media untuk Meningkatkan Omzet Penjualanmu!. Google LLC: Udacoding.
Tantri, Francis. (2009). Pengantar Bisnis. Jakarta: Rajawali Pers.
Tjiptono, Fandy & Chandra, Gregorius. (2017). Pemasaran Strategik. Yogyakarta: ANDI.
Yoppy, Irene, Hartono, Ivany Artamevia, Hutahaean, Thomas Firdaus, & Pandiangan, Saut Maruli Tua. (2023). Influence Profitability, Policy Debt, Policy Dividend, Investment Decision, and Firm Size to Company Value Manufacture Sub Sector Food and Drink Registered in the Indonesian Stock Exchange. International Journal of Economics Social and Technology, 2(3), 162-170. https://jurnal.risetilmiah.ac.id/index.php/ijest/article/view/336.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 JURNAL PENGABDIAN MANDIRI
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
