Pendampingan Implementasi Sapta Pesona Sebagai Strategi Penguatan Daya Saing Desa Wisata Ende

Abstract

This community service activity aimed to enhance the capacity of local communities and the Tourism Awareness Group (Pokdarwis) in implementing the Sapta Pesona principles as a strategy to strengthen the competitiveness of Ende Tourism Village, Pujut District, Central Lombok Regency. The activity employed a participatory and community empowerment approach through socialization, training, field practice, mentoring, and evaluation. The activities covered the implementation of Sapta Pesona, excellent tourism services, communication and tour guiding, environmental cleanliness, digital tourism promotion, and the development of cultural tourism packages. Evaluation was conducted through observation, interviews, questionnaires, and activity documentation. The results showed improved community understanding of the seven elements of Sapta Pesona: safety, orderliness, cleanliness, coolness, beauty, friendliness, and memorable experiences. The mentoring activities also increased community awareness of environmental cleanliness and management, tourism service quality, and the importance of preserving Sasak cultural authenticity. The implementation of Sapta Pesona strengthened the tourist experience by integrating local cultural attractions, including traditional houses, weaving traditions, Peresean performances, and interactions with local communities. The activity demonstrates that Sapta Pesona can serve as a strategic instrument for improving destination management quality, strengthening community participation, and supporting the competitiveness and sustainability of Ende Tourism Village.