Pemberdayaan UMKM Melalui Pengembangan Budidaya Jamur Tiram, Diversifikasi Produk, Dan Digital Marketing Sebagai Upaya Meningkatkan Pendapatan Masyarakat

  • Sukma Irdiana Institut Teknologi dan Bisnis Widya Gama Lumajang
  • Ninik Lukiana Institut Teknologi dan Bisnis Widya Gama Lumajang
  • Kusnanto Darmawan Institut Teknologi dan Bisnis Widya Gama Lumajang
  • Kurniawan Yunus Ariyono Institut Teknologi dan Bisnis Widya Gama Lumajang
  • Mohammad Noor Khairullah Institut Teknologi dan Bisnis Widya Gama Lumajang

Keywords

MSMEs, Oyster Mushroom, Product Diversification, Digital Marketing, Community Income

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in increasing community income through the utilization of local economic potential. One business with development potential is oyster mushroom cultivation; however, MSME actors still face various constraints in cultivation techniques, product development, packaging, and marketing. This Community Service (PkM) activity aimed to improve the capacity of MSMEs to develop oyster mushroom businesses through strengthening cultivation, product diversification, and the use of digital marketing. The activity employed a participatory approach through the stages of problem identification, training, demonstration, hands-on practice, mentoring, monitoring, and evaluation. The activities included improving oyster mushroom cultivation skills; processing mushrooms into value-added products such as crispy mushrooms and mushroom chips; developing packaging and branding; and using WhatsApp Business, Instagram, TikTok, and marketplaces as marketing media. The results showed an increase in the partners' knowledge and skills in cultivation management, processed product development, packaging, branding, and digital marketing. Product diversification provided opportunities to increase added value, while digital marketing helped expand market reach. Overall, this activity contributed to strengthening the capacity and independence of MSMEs and opened opportunities to increase turnover and community income through the development of a productive and sustainable oyster mushroom business.

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2026-11-11