ANALYSIS OF THE INFLUENCE OF STUDENTS' KNOWLEDGE OF BANK INTEREST AND SHARIA ACCOUNTING ON INTEREST IN PURCHASING SHARIA PRODUCTS

Ratih Puspitasari; Muhammad Irsyad Elfin Mujtaba; Teguh Prakoso; Upik Djaniar; Andri Yunus

Authors

Ratih Puspitasari Institut Bisnis dan Informatika Kesatuan, Indonesia
Muhammad Irsyad Elfin Mujtaba Universitas Airlangga, Indonesia
Teguh Prakoso Sekolah Tinggi Ilmu Ekonomi Manajemen Bisnis Indonesia, Indonesia
Upik Djaniar Universitas Muhammadiyah Kupang, Indonesia
Andri Yunus Universitas Gorontalo, Indonesia

Keywords:

Students' Knowledge, Bank Interest, Sharia Accounting, Purchasing Sharia Products

Abstract

The aim of this research is to analyze the influence of students' knowledge of bank interest and sharia accounting on interest in purchasing sharia products. This research is categorized as partly quantitative research, the type of which is a correlational method. Population in this study were students from Private Universities in Indonesia. Sampling technique that can be used in this research is purposive sampling. Sample studied was 100 respondents. This research uses multiple linear regression analysis to answer the problem formulation and temporary assumptions. The research results show that students' knowledge of bank interest has a positive and significant influence on interest in purchasing sharia products. Sharia accounting has a positive and significant influence on interest in purchasing sharia products.

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