MODEL HUMAN RESOURCES ARCHITECTURE BERBASIS KOMUNITAS DALAM TRANSFORMASI DIGITALISASI PARIWISATA
Keywords
Human Resources Architecture, community-based tourism, transformasi digital, SDM komunitas, desa wisataAbstract
Transformasi digital desa wisata sering dibicarakan sebagai persoalan adopsi platform, promosi daring, dan peningkatan literasi digital. Pembacaan tersebut belum sepenuhnya menjelaskan siapa yang menjalankan fungsi digital, bagaimana orang ditempatkan pada peran yang tepat, dan bagaimana kompetensi dibangun ketika batas organisasi tidak sejelas perusahaan. Penelitian ini bertujuan mengonstruksi model Human Resources Architecture (HRA) berbasis komunitas dalam transformasi digitalisasi pariwisata. Penelitian menggunakan desain studi kasus kualitatif eksploratif di Desa Bongkasa Pertiwi, Kabupaten Badung, Bali. Data utama diperoleh melalui wawancara mendalam dengan seorang perangkat desa. Data wawancara ditriangulasi dengan struktur perangkat desa, publikasi pada laman resmi desa, serta jejak digital publik KIM dan kanal media sosial yang berkaitan dengan aktivitas desa. Analisis tematik dilakukan secara iteratif dengan empat konsep awal Role Structure, Competency Mapping, Community HR Function, dan Digital Integration dikembangkan secara terbuka menunjukkan bahwa HRA komunitas bekerja sebagai arsitektur berbasis kolaboratif. Peran digital dijalankan lintas batas perangkat formal melalui KIM, pemuda, BUMDes, Pokdarwis, pelaku usaha, dan mitra; kompetensi dikenali secara pragmatis berdasarkan kemampuan dan kemauan; fungsi pengembangan SDM tersebar melalui pelatihan, fasilitasi, pendidikan, dan pembelajaran antarpelaku; sedangkan teknologi berfungsi sebagai infrastruktur koordinasi, bukan sekadar saluran promosi. Keempat pilar tersebut saling menguatkan dan membentuk jejaring peran–kapabilitas yang adaptif, meskipun dibatasi konektivitas dan kesiapan digital yang tidak merata. Secara teoretis, penelitian ini memperluas HRA dari logika hubungan kerja formal menuju konfigurasi sumber daya manusia yang tertanam dalam komunitas. Model yang dihasilkan bersifat empiris-konseptual dan memerlukan pengujian lintas kasus pada penelitian berikutnya.
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